Social Media Marketing Manager
3 weeks ago
*FULLY ONSITE IN EDISON NJ.
*Applicants MUST BE ABLE TO COMMUTE 5x/week to EDISON, NJ - NO EXCEPTIONS.
Key Responsibilities:
- Brand Strategy Development: Lead the development and execution of marketing strategies for four brands, ensuring each has a unique and compelling value proposition.
- Cross-Functional Collaboration: Work closely with departments such as Sales, Product Development, Creative, and Customer Service to align marketing strategies with company goals and customer needs.
- Campaign Management: Plan and oversee marketing campaigns across multiple channels, ensuring brand consistency and message alignment.
- Market Research: Conduct and analyze market research to understand industry trends, competitive landscape, and customer preferences, adapting strategies as needed.
- Performance Analysis: Monitor and report on the effectiveness of marketing campaigns and strategies, using data to drive continuous improvement.
- Budget Management: Manage the marketing budget, ensuring efficient allocation of resources across projects and initiatives.
- Content Development: Oversee the creation of engaging and relevant content for various platforms, including social media, websites, and print media.
- Brand Advocacy: Act as a brand ambassador, representing and promoting the brands at industry events, conferences, and networking opportunities.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum of 5 years of experience in marketing, with a proven track record in brand development and campaign management.
- Excellent communication, interpersonal, and presentation skills.
- Proficient in digital marketing tools and analytics platforms.
- Ability to work collaboratively across departments and manage multiple projects simultaneously.
- Creative thinker with strong problem-solving abilities.
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