Brand Manager

3 weeks ago


Jacksonville, United States LHH Full time

This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

  • Coordinate cross-functionally to ensure consistency in brand-related decisions
  • Analyze and report on brand performance to determine ROI
  • Monitor market and consumer trends
  • Develop pricing and distribution strategies
  • Manage and monitor the Advertising monthly budget to ensure that funds are spent as planned
  • Lead the fully integrated implementation of online, social media, and public relations initiatives



Qualifications


  • Bachelor's degree or equivalent in Marketing
  • 5+ years' brand management or marketing experience
  • Consumer Products industry experience required


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