Product Marketing Manager-Insulation, FleeceBACK, and EPDM

3 weeks ago

Carlisle, United States Carlisle Construction Materials Full time

Carlisle Construction Materials (CCM) is seeking a passionate Product Marketing Manager to join our Marketing team at our Headquarters located in Carlisle, PA. Product Marketing Managers play a crucial role in supporting the development and execution of marketing strategies to promote and drive the success of our products. This position involves collaborating with cross-functional teams, conducting market research, and creating compelling marketing materials to enhance the product's visibility and appeal.

Duties and Responsibilities:

  • Role focuses on developing an understanding the market, positioning the product, and creating marketing strategies to drive product line success.
  • Conducts market research to determine unmet market needs and define optimal marketing strategies to support new product launches.
  • Directs and implements the designated product line’s advertising, marketing, and promotional activities. Craft and deliver the product line message to target audiences.
  • Collaborate with sales teams to provide them with the necessary tools and materials to effectively sell the product. This includes creating sales collateral, presentations, and training materials.
  • Is the point person and main point of contact for product feature and benefit related questions, including competitive analysis, from field sales and other stakeholders.
  • Maintains knowledge on emerging products and services for the product line.
  • Forecasts, drafts, implements, and oversees the marketing budget for the individual product lines.
  • Maintains and develops promotional product literature and collateral.
  • Executes customer facing product promotion activities including presentations.

Required Skills/Abilities/Knowledge:

  • Excellent verbal and written communication skills.
  • Thorough understanding of market developments.
  • Thorough understanding of marketing strategies and practices.
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Experience with project management.
  • Strong analytical and problem-solving skills.
  • Excellent project management skills

Education and Experience:

  • Bachelor’s degree in Business Administration, Marketing, or related field required. A master’s degree is preferred.
  • At least five years of experience in marketing and long-range planning required.
  • Product Marketing Certification is preferred.
  • Building material industry and channel experience preferred

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