Staff Global Product Marketing Manager, Hospital

Staff Global Product Marketing Manager - HospitalAre you looking for an opportunity to make a difference? At Mesa Labs we're passionate about protecting the vulnerable by enabling scientific breakthroughs, ensuring product integrity, increasing patient and worker safety, and improving quality of life around the world. At Mesa Labs we offer competitive wages, including potential bonus opportunities, equity awards, commission, and a comprehensive benefits package based on the position. Base Compensation Range: $134,500 - $168,000. In addition, you qualify for: annual bonus opportunity of 15% based on company performance and annual equity award of $14,000.Outstanding Benefits and Perks We are proud to offer a variety of benefits that meet the diverse needs of our employees:Eligible for benefits the first day of the month after you startTiered Medical, Dental and Vision Insurance options, Health savings (HSA), healthcare & dependent care flexible spending (FSA) accountsCompany paid short term and long-term disability (unless covered by a state disability plan)Company paid life insurance and AD&DFlexible Time Off PolicyPaid sick leave of 48 hours per calendar yearEligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1Employee Wellness and Financial Assistance Resources through Cigna and NY LifeNine (9) paid company holidays per yearThis position supports Mesa's SDC business. Our Sterilization and Disinfection Control division manufactures and sells biological and chemical indicators that assess the effectiveness of sterilization and disinfection processes for pharmaceutical, healthcare, and dental industries.Job SummaryThe Staff Global Product Marketing Manager - Hospital for Mesa Labs' Sterilization business is a key downstream marketing leader responsible for developing and executing strategic initiatives that drive demand, elevate brand presence, and support commercial success in the hospital segment. This role translates product value into compelling messaging and campaigns, enabling sales teams and channel partners with the tools and insights needed to win in competitive global healthcare markets. Collaborating closely with Sales, Product Management, Finance, and Operations teams, the Product Marketing Manager ensures consistent global execution of go-to-market strategies, customer engagement programs, and market development efforts. The ideal candidate combines deep hospital market expertise with strong analytical, creative, and communication skills to deliver measurable impact across regions.Duties/ResponsibilitiesDevelop and execute global marketing strategies for hospital-focused sterilization consumables, driving demand generation and market share growth.Lead the creation of product and market launch plans, sales enablement tools, and promotional campaigns to support new and existing product offerings.Design and implement programs that enhance customer experience, loyalty, and education within hospital environments.Collaborate with global sales teams and channel partners to provide training, messaging, and tools that improve sales effectiveness and close rates.Analyze market trends, customer insights, and competitive dynamics to inform marketing strategies and identify growth opportunities. Partner with Product team to funnel Voice of Customer to inform innovation pipeline.Ensure consistent and compelling product messaging across all channels, tailored to hospital stakeholders including infection control, sterile processing, and procurement.Own the development and execution of marketing communications, including digital campaigns, email marketing, trade show strategy, and content creation to drive awareness, engagement, and lead generation.Partner with Product Management, Finance, Sales Operations, and Sales teams to align on product positioning, launch timelines, and commercial priorities.Monitor and report on campaign and tradeshow performance, lead generation, and ROI to continuously optimize marketing efforts.Oversee the creation of marketing collateral, digital content, and educational materials that resonate with hospital and reseller audiences.Ensure alignment and consistency of marketing initiatives across regions, adapting strategies to local market needs where appropriate.Experience/EducationRequired QualificationsBachelor's degree in marketing, business, science or a related fieldMinimum of 7-10 years of experience in product marketing, with a proven track record of successful product launches and strategic marketing initiatives.Proven success in launching and promoting consumable products into hospital/healthcare settingsExperience working in global or multi-regional rolesWillingness and ability to travel domestically and internationally as needed (Approx. 20-25% of time)Preferred QualificationsAdvanced degree (MS or MBA) in relevant scientific or business disciplineCleaning and/or sterilization product marketing and/or sales experienceConsumables sales and/or marketing experienceFamiliarity with CRM systems (Salesforce), marketing automation platforms, and data analytics tools to drive performance and insights.Marketing Communications (Marcomm) and/or Demand Generation experience (leading and executing)German language proficiency (English language fluency required)Physical DemandsSitting: Only when in the office or at home at computer.Standing or walking: Frequently during client's interactions.Using computers: Typing and using the computer.Lifting: Moderate lifting, up to 15 pounds.Repetitive motions: Frequent use of the computer and phone.Travel: Frequent travel to meet clients.Environmental ConditionsWorkspace: Climate control (air conditioning or heating) to ensure comfort.Lighting: Artificial to natural lighting when traveling.Noise Levels: May vary depending on environment.Ergonomics: Home setup with necessary lighting and noise control.Climate: Requires adaptability to different environments.Mesa Labs is an Equal Employment Opportunity EmployerMesa Labs prohibits unlawful discrimination and harassment against applicants or employees based on age, race, sex, color, religion, creed, national origin or ancestry, disability, military status, sexual orientation, or any other status protected by applicable state or local law.