Digital Marketing Consultant

3 weeks ago

Arlington, United States Turn2Partners Full time

Overview: We are seeking a skilled Contract Digital Marketing Consultant to join our dynamic team on a hybrid basis for a 6-month contract. The ideal candidate will have a strong background in website management, content management systems (CMS), and search engine optimization (SEO). This role offers the opportunity to contribute to our digital marketing initiatives and make a significant impact on our online presence.

Responsibilities:

  1. Website Management:
  • Oversee the day-to-day management of our company website.
  • Ensure website content is up-to-date, accurate, and engaging.
  • Collaborate with cross-functional teams to develop and implement website enhancements.
  • Monitor website performance metrics and implement strategies for improvement.
  1. Content Management Systems (CMS):
  • Utilize CMS platforms to update website content, including text, images, and multimedia.
  • Customize website templates and layouts to optimize user experience and engagement.
  • Troubleshoot and resolve any CMS-related issues or technical challenges.
  1. Search Engine Optimization (SEO):
  • Conduct keyword research and analysis to identify opportunities for improving organic search rankings.
  • Optimize website content, metadata, and structure for maximum visibility on search engines.
  • Monitor SEO performance metrics and implement strategies to increase organic traffic and conversions.
  1. Digital Marketing Strategy:
  • Contribute to the development and execution of digital marketing campaigns.
  • Collaborate with marketing team members to integrate SEO best practices into content creation and distribution efforts.
  • Stay informed about industry trends and best practices in digital marketing and SEO.
  1. Reporting and Analysis:
  • Generate regular reports on website performance, SEO metrics, and digital marketing initiatives.
  • Analyze data to identify trends, insights, and areas for improvement.
  • Provide actionable recommendations based on data-driven insights.

Qualifications:

  • Proven experience in digital marketing, with a focus on website management, CMS, and SEO.
  • Proficiency in content management systems such as WordPress, Drupal, or Joomla.
  • Strong understanding of search engine optimization principles and best practices.
  • Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
  • Excellent analytical skills and the ability to interpret data to drive decision-making.
  • Effective communication and collaboration skills, with the ability to work cross-functionally.
  • Detail-oriented with a focus on delivering high-quality work in a fast-paced environment.
  • Bachelor's degree in marketing, communications, or a related field preferred.

Location: This is a hybrid role, allowing for a combination of remote work and in-office collaboration as needed.

Duration: This position is a 6-month contract with the possibility of extension based on performance and business needs.

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