Product Marketing Manager- Manager, Packaging and Go-To-Market
2 weeks ago
Manager, Packaging And Go-To-MarketOur Product Marketing team drives commercial success across a portfolio of solutions that support healthcare professionals and organizations. We partner closely with Sales, Product, Customer Success, and Market Strategy to shape go-to-market plans, define packaging strategies, and enable teams with the insights and tools needed to win in the market. Our work ensures that our offerings are positioned effectively, adopted successfully, and continuously optimized to deliver value.We're hiring a Manager, Packaging and Go-To-Market to lead commercialization efforts for new and evolving product offerings. This role will focus on optimizing and expanding packaging frameworks, supporting go-to-market execution, and improving performance across new sales, renewals, and customer expansion. You'll work cross-functionally to translate market and customer insights into packaging strategies that drive adoption, increase customer lifetime value, and support scalable growth.Key responsibilities include:Develop and refine packaging strategies to support new product introductions and portfolio alignment.Coordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings.Collaborate with cross-functional teams to define customer segments, use cases, and value propositions.Support and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement.Track performance metrics to identify opportunities for revenue growth and retention.Contribute to commercial playbooks and sales enablement materials.Lead pilot programs and packaging experiments to validate and refine strategies.You might thrive in this role if you:Have 58 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments.Understand how packaging and positioning impact adoption, retention, and revenue.Are comfortable working across teams and translating strategic goals into operational plans.Have experience supporting new product introductions and optimizing existing offerings.Are highly organized, analytical, and adaptable in a fast-paced environment.This role is a Hybrid role, requiring two days a week in a Wolters Kluwer Office location.Compensation: Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA: $121,350 - $170,050Equal Employment Opportunity: Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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Hybrid Product Marketing Manager: Packaging
2 weeks ago
Houston, United States Wolters Kluwer Full timeA leading professional services company is seeking a Manager, Packaging and Go-To-Market in Houston, TX. This hybrid role focuses on optimizing packaging frameworks and supporting go-to-market strategies for new product offerings. The ideal candidate will have 5–8 years of B2B product marketing experience and proven skills in commercialization strategy....
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Houston, United States Central Market Full timeOverviewCentral Market is a specialty grocery that started in Austin, Texas in 1994, and has grown to multiple locations across the state. What makes Central Market one of the freshest markets in the country - Try a sumptuous selection of everything edible, for starters. We go straight to the source to bring you the finest food and drink the world has to...
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