Account Director, Client ExperienceRemote
3 weeks ago
Account Director, Client ServicesWe are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the worldwith a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&Aputting marketers in a strategic seat at the tableand providing value in unparalleled ways.Managing billions in media, our dynamic teamof consultative marketers, creatives, analysts and technologistschallenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.A Day In The LifeAs an Account Director, you'll be responsible for working with clients in the B2B, Lead Generation, eCommerce, Omni-Channel, or Fashion space. A successful candidate will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. Through a deep understanding of the client's business, the Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Account Director will lead cross-functional account teams of highly-talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, they will spearhead service expansions, manage media, craft testing roadmaps and lead tactical pivots when necessary. Additionally, this individual will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their cross-functional account teams. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented marketing campaignsResponsibilitiesClient-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goalsMarketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client's product, audience and mediaData-driven Insights: Leverages data and analytics, such as first-party data tools like Google Analytics and Shopify, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next stepsMeasurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when neededTeam Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectivesClient Retention: Leads the contract renewal strategy, presentation and proposal development alongside the Account Manager to extend client partnerships; Reviews and analyzes client contracts on a regular basis to ensure goals are on targetService Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnershipsResponsible for other tasks and projects as assigned by Client Services department leadership, as neededEmploy AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your departmentRole RequirementsBachelor's Degree in Marketing, Communication or related discipline8+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agencyProven track record of delivering high customer satisfaction scores through NPS or similar retention metricsExtensive CRM or Marketing Operations platform experience required (e.g., Salesforce, Shopify, Hubspot)Experience speaking to business-level metrics such as LTV:CAC, MER, etc.Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environmentAbility to quickly build rapport and develop relationships with executive-level points of contactDesire to work in a role that functions as both a marketing consultant and a business consultant for clientsHighly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitudeEntrepreneurial spirit with a passion for problem-solving, continued learning and personal growthKey Performance Indicators (KPIs)Account Team Retention RateNet Revenue RetentionQuarterly Service Expansion QuotaMost Important Things (MITs)Team Coaching and DevelopmentMarketing Strategy, Development and ExecutionClient Retention and Client Revenue GrowthPower Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
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