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Director of Marketing Strategies
4 weeks ago
Director, Marketing StrategiesBuilding a career here is more than just steps on a ladder. It's about helping people find financial safety and success, helping businesses thrive, and making sure people and their money are taken care of. And our commitment doesn't stop there. Our culture is about our people, the ones in our communities and the ones that work with us.Here, you'll find opportunities to grow and learn, to connect with others, and build relationships with the people around you. You'll have the space and resources to grow into the best version of yourself. Because our number one investment is you.Creating an award-winning culture doesn't come easy. And after 160 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let's talk.Compensation Range: Annual Salary: $154,500.00 - $184,000.00 (Amount based on relevant experience, skills, and competencies.)About This JobThe main purpose of this job is to achieve greater synergies at the enterprise consumer segment level and at the local market level to achieve CBI, SPU, and Market objectives.Essential FunctionsDirect the Consumer Segment Marketing team and the Local Market Marketing team in the development, alignment and execution of marketing plans and strategies that may involve public/media relations, communications strategies, social media communication strategies, content marketing strategies, digital and new media strategies, coordination of consumer marketing programs, web development strategies, digital marketing strategies and creative servicesDirect the brand evolution and brand creative strategies for Commerce Bank in direct partnership with the EVP-Director of Corporate MarketingResponsible for brand alignment for the consumer segment and local markets in direct partnership with ExecutivesResponsible for continuous improvement evaluation/enhancement of implemented local market and consumer segment marketing initiativesResponsible for the marketing performance of consumer acquisition, relationship deepening and cross-SPU relationship transfer strategies.Develop short and long-term initiatives that align with the company strategy and provide guidance, coaching and development opportunities appropriate to each direct report's individual needsLead, mentor and motivate team members to implement the department strategy and be responsible for upholding the company culture and driving it within the organization.Communicate decisions, priorities and relevant information to appropriate levels of staff effectivelyOversee budget management, planning and expenditurePerform other duties as assignedKnowledge, Skills & Abilities RequiredAdvanced knowledge of consumer marketing best practices and bank marketing regulationsAbility to work within a matrixed environmentAbility to measure results and reinforce the ROI on programs/investments.Strong fiscal responsibility and understanding of how to present a business caseAbility to develop and manage an Agile Marketing work environmentAbility to direct and manage a high volume of strategiesAbility to create a high performing team and successfully lead initiatives, projects and activities that support departmental and organizational goalsExcellent interpersonal skills, including the ability to work across the organization and interact/influence/negotiate effectively at all levels of management and peersAbility to think critically, solve problems, make decisions and build trust across the company and effectively envision, develop, and implement new strategies to address competitive complex business issuesExpert general management knowledge and skills, such as departmental goal setting and planning, budgeting and personnel administrationAbility to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core ValuesIntermediate/Advance level proficiency with Microsoft Word, Excel, Outlook and TeamsEducation & ExperienceMaster's degree in Business Administration or equivalent combination of education and experience required10+ years financial services marketing experience required7+ years management experience requiredLocation: 8000 Forsyth Blvd, Clayton, Missouri 63105Time Type: Full time
