Overview:The Content Lead plays a crucial role in developing and implementing content strategies to drive engagement brand visibility and lead generation. This position is vital in ensuring that the content created aligns with the companys objectives and resonates with the target audience.Key Responsibilities:

• Lead the content team in ideation creation and delivery of highquality content across various platforms
• Develop and implement content strategies to meet business goals
• Manage the editorial calendar and ensure timely content delivery
• Collaborate with crossfunctional teams to ensure content alignment with overall marketing and brand strategies
• Oversee content optimization including SEO best practices and audience targeting
• Monitor content performance and provide insights to optimize content strategy
• Participate in the development and maintenance of brand voice and tone guidelines
• Stay updated on industry trends and best practices in content marketing
• Ensure all content meets high editorial standards for accuracy clarity and adherence to brand guidelines
• Manage a team of content creators providing mentorship feedback and performance evaluations

Required Qualifications:

• Bachelors degree in Marketing Communications English or a related field
• Proven experience in content creation with a focus on digital content and copywriting
• Demonstrated experience in leading a team and managing content strategy
• Proficiency in SEO best practices and content optimization
• Strong project management skills and the ability to prioritize and meet deadlines
• Excellent verbal and written communication skills
• Ability to analyze content performance and derive actionable insights
• Experience with content management systems (CMS) and digital analytics tools
• Understanding of brand voice and tone with the ability to ensure consistency across content
• Proven ability to adapt to a fastpaced dynamic environment and lead change
• Experience in B2B or B2C content marketing is a plus
• Knowledge of design principles and multimedia content creation is advantageous
• Ability to multitask and manage multiple projects simultaneously
• Creativity and a keen eye for detail

cms,multimedia content creation,content creation,leadership,content strategy,copywriting,b2c content marketing,b2b content marketing,brand voice and tone,project management,communication,team leadership,digital content,digital analytics,seo

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