Social Media Campaigns

[What you will be working on]

• Research on social media trends specific to ALG platforms, identify audience interest, develop case studies and present proposals that contribute to engagement and growth of social media channels.

• Propose and develop various campaigns and original/curated historical, cultural, literary and lifestyle content for ALG's social media platforms.

• Conceptualise short video content that will engage audiences.

• Undertake simple graphic design, collaborate with creative media design and video & editorial intern to generate production concepts for marketing and social media visuals and videos.

• Produce engaging social media content by developing media and copywriting in line with approved campaigns, current content pillars, and NLB institutional guidelines.

• Assist with audience engagement for social media campaigns.

• Assist with on-the-ground engagement and outreach, i.e. recording programmes and events, interviewing patrons/participants, gathering insights with stakeholders for social media content.

• Demonstrate organised approach in day-to-day work, i.e. planning, production and timely execution of work.

• Receptive to feedback further refine work processes.

• Learning and adapting to workflows set in place within the team to ensure efficient execution of deliverables.

[What we are looking for]

• Students from Mass Communication, Communication Management Marketing, Advertising, Business Management or New-Media, Journalism, English Literature, Digital Media Production or Digital Content Creation/Production related courses are preferred.

• Strong proficiency in English

• Strong copywriting, presentation, creative content writing, and communication skills

• Digital savvy with strong creative streak

• Experience in content creation and design/video editing (i.e. Adobe Creative Cloud/Suite) advantageous

• Familiarity with literary/arts/history advantageous

Shortlisted candidates will be contacted for an interview.

Duration: min 3 months