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Chief Marketing Officer

1 month ago

California, United States Gosch Ford Hemet Full time

Job Title: Chief Marketing Officer (CMO)
Company: Multi-Brand Automotive Dealership Group

Location: Inland Empire

Job Overview

The Chief Marketing Officer (CMO) is responsible for developing and executing a comprehensive marketing strategy for a multi-brand automotive dealership group, encompassing Ford, Chevrolet, Hyundai, and a substantial used car division. This leader will spearhead customer acquisition and retention initiatives across digital, traditional, and experiential channels, driving brand recognition and loyalty across all dealership brands. The CMO will report to the CEO and work closely with sales, finance, and operations leadership to ensure brand alignment and to achieve sales and growth targets.

Key Responsibilities

  • Strategic Marketing Leadership

    • Develop and implement an innovative, data-driven marketing strategy for new and used vehicles across all dealership brands.
    • Lead and inspire a team of marketing professionals, including digital marketing, content, advertising, customer experience, and brand strategy.
    • Ensure brand consistency across all channels, aligning the unique value propositions of Ford, Chevrolet, Hyundai, and the used car division with the market and target customer segments.

  • Customer Acquisition and Retention

    • Establish and oversee initiatives to drive new customer acquisition and increase repeat business, enhancing the lifetime value of each customer.
    • Drive effective lead generation strategies using digital advertising, social media, SEO/SEM, and paid campaigns tailored to each brand.
    • Develop loyalty programs and customer retention strategies to foster customer satisfaction and increase repeat sales across the dealership group.

  • Digital Marketing and E-Commerce

    • Manage and optimize e-commerce and digital marketing channels to drive online traffic and conversion.
    • Oversee digital and social media presence, implementing best practices to grow engagement and drive sales.
    • Utilize data analytics and customer insights to refine marketing strategies, enhance targeting, and improve return on ad spend (ROAS).

  • Data-Driven Decision Making and Analytics

    • Implement and leverage marketing analytics to measure the effectiveness of campaigns and optimize the marketing mix.
    • Analyze consumer behavior and market trends to identify new opportunities and refine strategies.
    • Provide regular, data-driven performance reports to the executive team, highlighting marketing ROI, brand performance, and customer satisfaction metrics.

  • Budgeting and Financial Performance

    • Develop and manage the marketing budget, ensuring cost efficiency and high ROI.
    • Collaborate with finance and sales teams to establish revenue and profit goals for each dealership brand and track performance.
    • Identify and implement cost-saving strategies while maintaining the quality and effectiveness of marketing initiatives.

  • Cross-Functional Collaboration

    • Partner with sales leadership to ensure alignment between marketing efforts and sales goals, fostering collaboration across teams.
    • Work with the operations team to enhance the customer journey and in-store experience, driving brand loyalty and satisfaction.
    • Collaborate with OEMs (Original Equipment Manufacturers) and follow brand guidelines to maximize co-op marketing funds and promotional support.
Key Performance Indicators (KPIs)

  1. Customer Acquisition Cost (CAC)

    • Target and monitor CAC by channel and campaign, ensuring it aligns with budgetary constraints and maximizing marketing efficiency.

  2. Customer Retention Rate

    • Improve the percentage of repeat customers year-over-year, using loyalty programs, CRM strategies, and post-purchase engagement.

  3. Return on Advertising Spend (ROAS)

    • Measure ROAS for digital and traditional marketing efforts across each dealership brand, optimizing campaigns to exceed industry benchmarks.

  4. Lead Conversion Rate

    • Increase lead-to-customer conversion rates, tracking performance by source and adjusting campaigns to drive quality leads for Ford, Chevrolet, Hyundai, and used cars.

  5. Sales Growth per Brand and Segment

    • Drive sales growth targets, working closely with each dealership brand to support monthly, quarterly, and annual goals.

  6. Brand Awareness and Customer Sentiment

    • Regularly measure and improve brand awareness and customer sentiment through surveys, social media engagement, and review scores.

  7. Digital Engagement Metrics

    • Increase online engagement, including website traffic, social media following, and email open/click rates.

  8. CRM and Database Growth

    • Grow and segment customer and lead databases to support personalized marketing efforts and improve customer segmentation.

  9. Cost per Lead and Marketing Efficiency

    • Optimize the cost per lead for new and used vehicles, focusing on high-quality leads and minimizing waste.

  10. Use of Co-op Marketing Funds

    • Ensure full and efficient utilization of OEM co-op marketing funds for each brand.
Qualifications
  • 5+ years of experience in marketing leadership roles within the automotive industry.
  • Proven experience managing multi-brand portfolios and successfully executing marketing strategies.
  • Strong understanding of digital marketing, analytics, and e-commerce best practices.
  • Exceptional data analysis skills and a proven track record of using data to optimize campaigns.
  • Excellent leadership, communication, and interpersonal skills, with a collaborative approach.

This role is pivotal in shaping the future of our dealership brands. If you‘re an innovative marketing leader passionate about the automotive industry and driven by results, we‘d love to meet you

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