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PPC Specialist

3 months ago

Salem, United States FirstPrinciples Growth Full time

About FirstPrinciples Growth


FirstPrinciples Growth (FPG) is a premier digital marketing agency that helps SaaS and E-Commerce companies scale revenue by generating leads cost-effectively through SEO, Digital Ads, and Sales Development. We further help scale our client’s businesses by building out their revenue operations function. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards 2022 and U.S. Search Awards 2022. FirstPrinciples Growth is part of FirstPrinciples Holding Company. The FPG team includes over 50+ people in India and the U.S. Our holding company has over 150+ employees.


Meet the Team Members


If you are looking for a transformational role, FirstPrinciples Growth is the place for you. You will work with the industry’s best. Here are some of the team members within our team.


  • Pushkar Sinha, Head of Digital Marketing
  • Matt Umbriac, Partner and Head of Client Services


Team Dynamics & What to Expect


FirstPrinciples Growth works with premier clients, and our goal is to help our customers truly. Many agencies, especially those in India, work purely as implementation partners, and their clients hire them because of the lower cost of doing business. We do not work in this manner with our customers. We are strategic partners to our clients who also manage the implementation. And the strategy does not come only from leaders; it needs to come from every team member.


You will be expected to come prepared, responsible for your work, and ready to move your career to the next level. ️ We do not tolerate complacency, a ‘Jugaadu’, or a ‘Chalta Hai’ attitude. While your manager, peers, and team members will always be there for you, it’s your job to solve your problems and move the needle forward.


About the Role


As a paid search analyst, you will lead client media strategies, monitor performance, execute optimizations, and report results (to the account manager and clients).


Responsibilities:


  • Lead Strategy Development and Execution of Paid Media advertising (Google and Bing focused on PPC, FB, Twitter, and Ads for Paid Social Media)
  • Coordinate with internal Creative, SEO, and Web Development teams
  • Required Ad Platforms & Tools Experience Requirements like; Google Ads / Bing Ads, Google Analytics, Facebook Ads, Twitter Ads, Ads, Landing Page Creation, Ad copywriting


Desired Experience


Technical Skills

  • Experience in Saas, eCommerce-based projects
  • Experience in managing Google Partner Network Program
  • Experience in marketing automation tools
  • Proficient in using Google Ads Editor
  • Shopping Ads & Feed Management + Optimization
  • Display & Video Ads Experience: Youtube, Google Display, Programmatic
  • Google Tag Manager
  • Call Tracking / Offline Conversion Integrations
  • Ability to provide creative direction to designers & copywriters
  • Paid Social Media Experience: Facebook, , Pinterest & Twitter
  • Conversion Rate Optimization (CRO) experience
  • Landing page creation platforms - Unbounce or similar platforms
  • Experience in behavior analytics - hot jar etc


Soft Skills

  • Great communication skills (Writing & Verbal)
  • Proactive
  • Experience working in startups settings
  • Interpersonal skills


Qualifications


  • 3-4 years of paid marketing (search) work experience with an emphasis on paid search
  • Hands-on experience in managing a minimum of $10k+ monthly client campaign budgets
  • Proven success with lead generation
  • Excel / Google Sheets competency
  • Data studio or similar reporting experience with data visualization
  • Bachelor’s Degree in Business, Communication, Advertising, Marketing, or a related field
  • Monitor and analyze campaign performance
  • Research keywords, analyze their relevance, and perform competitive analysis
  • Accurately pace daily paid search budgets with a focus on identifying growth
  • Design, create, and report on A/B tests to drive improvements across all KPIs
  • Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies to inform future decisions