Senior Marketing Manager

2 weeks ago


Los Angeles, California, United States Cleverly | #1 B2B Lead Gen Agency Full time

Who we are

Cleverly is the only B2B Lead Generation Service in the world with over 1,000 5-star reviews. Those reviews prove our dedication to our customers and teammates who deliver exceptional service and results.

Who we're looking for

We are looking for a gritty, technical B2B growth marketer who has scaled marketing channels and driven MQLs and revenue over multiple quarters/years that they can prove. We're looking to climb slightly up market from micro-smbs to SMBs by increasing our volume of larger leads, positioning and value to our customers.

Why you'll love it here:

  • Our flat leadership style, work autonomy and great culture lead to a very low employee turnover rate (5% annually).
  • Fully remote
  • Uncapped PTO
  • Paid Health Insurance
  • Report directly to the CEO

Our core values:

  • Happy, effective people: We don't micromanage or run a pressure-cooker. Instead we set clear KPIs for people to own and compensate them for performance. We give people the freedom to perform with a transparent culture where people feel free to have fun, raise problems and solve them optimistically. We don't measure hours worked because we believe in being effective > efficient. We believe everyone deserves ongoing coaching and accountability in order to be successful and grow.
  • Happy clients: we take pride in the responsibility of delivering exceptional service and real results to clients, in an industry where trust is typically low and our end clients depend on us as an affordable revenue-driving service.
  • Profitability: we value running a lean, enduring company with great systems and automated busywork, so we never pass the pressure of low cash-flow onto our people or customers.

You'll own these objectives

  1. Ensure our 3 sales reps stay close to fully booked with qualified meetings.
  2. Increase our monthly closed revenue.
  3. Boost market awareness/visibility (# follower growth, lead magnet downloads, website traffic, newsletter subscribers).

What you'll do:

  • Collaborate closely with the leadership team and sales team to optimize and scale up our go-to-market strategy.
  • Manage vendors who we have on retainer for most of our marketing channels, which will make your job feasible.
  • Own paid media, drive down ROAS and increase volume of qualified leads across: Google Ads, Meta Ads, LinkedIn Ads, our website.
  • Own SEO and increase organic search traffic MoM
  • Own our content strategy: focused around ICP pain points, objections, key outcomes by creating videos, images, landing pages, lead magnets, ads, case studies and other assets for sales & marketing.
  • Grow our core service in addition other services and plans (Cold email, LinkedIn Ads, Teams, Appointment Setting)
  • Explore, test and scale new channel(s) and markets
  • Own, measure and report on KPIs weekly to execs.

You have these qualities:

  • You scaled a new process or channel that led to repeatable, predictable lead volume or revenue at a measurable ROI.
  • You've been held accountable to hard numbers, results or quotas.
  • You turned something underperforming around.
  • You went against the norm/grain to solve a complex problem.
  • You faced something extremely difficult in your life.
  • You won something big in life.
  • You don't blame others or complain when things go wrong or you have little resources—you're a self-starter that figures it out.
  • You work at a fast pace and can output a high volume of quality, finished work.
  • You're empathetic and deeply understand the customer.

You're skilled in many of the below:

  • B2B inbound and outbound
  • Google Ads, Google Analytics
  • Meta Ads
  • SEO
  • Technical aptitude in (MarTech/Sales tech tools, ChatGPT, CRM, Zapier, Email tools, websites, HubSpot, Webflow, Slack, automation, Sales Navigator)
  • Copywriting
  • Design
  • Growth hacking
  • Outbound
  • Organic social (LinkedIn, etc.)
  • Community, events, webinars, affiliate
  • Working with sales and CS teams
  • Conversion rate optimization
  • Offer creation
  • Content syndication
  • Managing agencies and vendors


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