Brand Reputation Lead

2 weeks ago

Wichita Falls, Texas, United States Emprise Bank Full time

At Emprise Bank, everything we do is focused on empowering the neighborhoods, businesses, and people in our communities to thrive. We proudly work to provide extraordinary customer service and products to help our customers achieve their goals.

We are currently seeking a Brand Reputation Lead to join our Marketing team in Wichita, KS. This role is responsible for contributing to Emprise Bank's public Image, media relations, and customer engagement through all platforms.

A successful candidate will have:

  • Strong written and verbal communication skills, with an ability to manage sensitive customer relations.
  • Experience managing a brand's online reputation.
  • Knowledge of public relations and content marketing best practices and trends.
  • Ability to work collaboratively across teams and with external partners.
  • Strategic thinker with strong analytical skills and attention to detail.
  • Exemplary customer service experience
  • An understanding of and commitment to our values

Essential functions of the role:

  • Develop and implement comprehensive public relations strategies that enhance our brand visibility and reputation, handle potential crises, and intentionally generate positive media.
  • Foster strategic and proactive relationships with key media players to secure and grow media coverage across all channels (print, TV, online, and social media).
  • Proactively identify opportunities to promote the bank as the go-to source for thought leadership on industry innovation and trends to targeted media outlets.
  • Craft press releases, pitch stories to media outlets, and market site-based promotions, special events, cross-promotions, and sponsorships.
  • Research and co-create content for thought leadership in targeted media outlets via news releases, bylined articles, blogs, videos, and other channels, as needed.
  • Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them.
  • Other duties as assigned within the scope and responsibility of the job

Requirements

  • Bachelors in Public Relations, Communications, Journalism, or related field required
  • Proven experience in public relations, brand management, or a related field required
  • Proficient in creating and managing content across multiple platforms, including social media and traditional media required

Benefits

In addition to a competitive salary and benefits, Emprise offers professional growth, a rewarding and challenging environment, opportunities to be involved in our communities, and a culture of integrity, passion, and success. We also offer shift differential pay for bilingual candidates

At Emprise Bank, empowering people to thrive means having an all-inclusive culture that honors our commitment to all dimensions of diversity in our workforce and embraces inclusion of all people. People of color, women, LGBTQIA+, veterans, and persons with disabilities are encouraged to apply.

To learn more, please visit our website at

Emprise Bank is an EEO/AA/ADA/Veteran Employer/Member FDIC/Drug Free Workplace.

Emprise Bank participates in E-Verify and will provide your Form-I 9 to the federal government to confirm authorization to work in the United States.

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