Direct Response Fundraising Program Manager

3 weeks ago

Williamsburg, Virginia, United States Colonial Williamsburg Full time
Who We Are

Founded in 1926, the Colonial Williamsburg Foundation is a private, not-for-profit educational, historic, and cultural institution that owns and operates one of the largest and best-known museum complexes in the world. Our mission is "that the future may learn from the past" through preserving and restoring 18th-century Williamsburg, Virginia's colonial capital. We engage, inform, and inspire people to learn about this historic capital, the events that occurred here, and the diverse peoples who helped shape a new nation. Today, Colonial Williamsburg is the largest living history museum in the U.S. The Historic Area is the 301-acre restored colonial capital with 88 original buildings and 525 buildings reconstructed to how they appeared in the 18th century through extensive archaeological, architectural, and documentary research. The Historic Area is staffed by highly trained, historically dressed interpreters and expert tradespeople who bring the 18th century to life. The Foundation also owns and operates two world-class museums, the DeWitt Wallace Decorative Arts Museum, and the Abby Aldrich Rockefeller Folk Art Museum, and a renowned research library, the John D Rockefeller Jr Library. Additionally, Colonial Williamsburg is home to five world class accommodations at the Williamsburg Inn, Williamsburg Lodge Autograph Collection, the Griffin Hotel, the Williamsburg Woodlands Hotels and Suites and the unique Colonial Houses in the Historical Area. Visitors may also indulge in food and drink at our many on site restaurants and taverns that blend a historically inspired dining experience with today's evolved tastes. Each year over 5 million people visit Williamsburg and another 20 million engage with us digitally.

The Direct Response Program Manager plays a crucial role in executing essential fundraising campaigns and initiatives geared towards donor renewal, retention, and upgrading. This position entails collaborating with the team to develop innovative testing strategies, coordinating with external and internal teams to ensure campaign delivery on schedule, and overseeing vendor management. The Manager is also responsible for meeting campaign deadlines, aligning campaign strategies with other teams, taking the lead on retention and sustainer direct response campaigns, and managing campaign wrap-up and bookkeeping tasks. Additionally, the Manager is tasked with planning, tracking, and reporting on project performance, managing project risks, streamlining processes, and maintaining organized files and systems. Success in this role requires strong organizational prowess, attention to detail, and effective communication and collaboration skills with internal teams and stakeholders.

Essential Functions:

  1. Develop and implement monthly omnichannel fundraising campaigns, incorporating mail, email, website, paid and organic social media, digital advertising, and video, with a focus on optimizing donor experiences to increase lifetime value.
  2. Collaborate with the team to develop creative testing plans for direct response campaigns, suggesting new variables for testing and tracking the results to inform future campaigns.
  3. Assist in coordinating with third-party partners, including agencies and data providers, to ensure campaign completion and cost efficiency, including negotiating contracts and managing relationships.
  4. Work with third-party vendors in the execution and support of campaigns, including managing timelines, deliverables, and budgets.
  5. Liaise with Gift Entry and Development Information Services Teams to ensure campaigns align with their areas' needs, including coordinating data sharing and integration efforts.
  6. Take ownership of a portion of direct response campaigns and be their lead project manager, including overseeing all campaign development, implementation, and evaluation aspects.
  7. Update campaign wrap-up and bookkeeping items, including reconciling expenses, updating donor records, and preparing financial reports.
  8. Assist with the implementation of digital strategies to enhance direct response campaign performance, such as personalized URLs and QR codes.
  9. Assist in the evaluation of campaign performance, including conducting post-campaign analysis and recommending improvements for future campaigns.
  10. Partner with the Development Communication team to ensure creative design and copywriting projects are on schedule and aligned with campaign objectives and brand guidelines by gathering requirements, communicating deadlines, and tracking progress.
  11. Participate in professional development activities to stay current on best practices and trends in direct response fundraising.
    Required and Preferred Education and Experience:

    Required:

  12. Bachelor's degree in Marketing, Communications, Business Administration
  13. 1+ years of project management
  14. 2-4 years of relevant experience
  15. Proficiency in project management tools/software and Microsoft Excel
    Preferred:
  16. Experience working with data and analytics
  17. Experience with CRM systems
  18. Basic design creation and editing skills
    Qualifications:
  19. Manage multiple projects and meet deadlines in a fast-paced environment.
  20. Excellent organizational skills with meticulous attention to detail.
  21. Strong communication skills for effective collaboration with internal and external partners.
  22. Build excellent rapport and working relationships with other teams.
  23. Ability to challenge conventional thinking to enhance program efficiency and effectiveness.
  24. Excellent written and verbal skills, with a focus on meticulous proofreading.
  25. Project and process management abilities.
  26. Budget development and tracking skills.
  27. Critical thinking ability.
  28. Dependable and trusted to finish assignments with little supervision.
  29. Strong organizational and analytical skills.
  30. Ability to evaluate art and photography.
    Source: Hospitality Online

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