Newsletter Director

Come Join Us
This is a unique opportunity to lead on driving transformational change within an established business - with world class marketing and technology resources at your disposal.
The role offers the opportunity to lead a growing team, drive new revenue growth and be a the forefront building media brands that win in our priority sectors.
Key Responsibilities

1. Oversee the editorial vision and content quality of our newsletters, ensuring they inform, educate, and engage our B2B audience.
2. Lead subscriber acquisition strategies, optimize conversion funnels, and nurture engaged communities.
3. Champion engagement initiatives to improve subscriber open rates and click-through rates using data-driven methods, A/B testing, and targeted messaging.
4. Develop and expand revenue streams through advertising sales, sponsorships, and premium content.
5. Manage and inspire a team of editors, writers, analysts, and designers, promoting a collaborative and effective work environment.
6. Utilize data insights for informed decision-making in content strategy and audience segmentation.
7. Stay updated with B2B trends, integrating them into our newsletters to maintain a competitive edge.

Experience & Expertise

• Proven expertise in B2B media, with a focus on growing and managing B2B newsletters.
• Deep understanding of B2B marketing principles and media trends.
• Editorial excellence, capable of shaping the content strategy to drive engagement and monetization
• Data-driven, comfortable using analytics for strategy and decision-making.
• Natural leadership skills, with experience in team building and management.
• Motivated by challenges and adept at turning data into profitable outcomes.

What Success Looks Like

• Measurable growth in newsletter subscriptions, engagement, and revenue that results in our brands beating the competition
• Brands that are well-known, trusted and authoritative in the industry
• Strong team leadership that results in a content product that is differentiated, industry leading and consistently improving
• Effective monetization strategies leading to rapid year-on-year revenue growth