Performance Marketing Analyst

2 weeks ago

Cambridge, Massachusetts, United States CarGurus Full time

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we're the largest and fastest-growing automotive marketplace, and we've been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride


Role overview

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at continuing strengthening our position as a top online car shopping website. We're looking for a highly-analytical and self-motivated individual to join our team at CarGurus.
As a Performance Marketer, you will be responsible for assessing industry trends and marketing and product performance to inform investment decisions, as well as owning data analysis across markets to optimize efficiency of our program. In this role, you will work cross functionally with Marketing, Product, Engineering and Finance to provide novel insights in support of our strategic decision-making. This role is a combination of analytics, strategy, and marketing. A successful candidate will love data, testing hypotheses, challenging assumptions, and understanding how different functional pieces work together to ultimately provide data-driven recommendations to accelerate growth of our program.

What you'll do

  • Own traffic forecasting and financial modeling to inform consumer marketing investment – including analyzing historical performance as well as market, competitive and media landscape dynamics to determine optimal monthly budget across all markets and products
  • Build, manage and optimize paid performance campaigns in our international markets
  • Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
  • Develop quantitative analysis and ad hoc reports to support marketing decisions related to: marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment
  • Own traffic and conversion reporting across all business units, including exploring trends and spotting anomalies
  • Conduct deep dives & analytical investigations into inconsistent trends in data
  • Synthesize findings into actionable insights and recommendations
  • Communicate results, key insights and recommendations to key partners and senior leadership

What you'll bring

  • 0-2 years of professional experience with a background in strategy consulting, finance or marketing/product analytics
  • Experience or familiarity with Google AdWords and Facebook Business Manager (ability to create, deploy, and measure campaigns in each platform)
  • Bachelor's degree in an analytical or social science major (e.g. math, statistics, economics) preferred
  • Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
  • Strong analytical skillset—able to translate quantitative and qualitative inputs into actionable strategic direction
  • Self-motivated, well-organized and detail-oriented
  • Strong communication and interpersonal skills
  • Expert in Microsoft Office suite required; experience with SQL and business intelligence tools (Looker, Tableau) strongly preferred

Working at CarGurus

We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid

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