Sr. Planner Brand Experience

2 weeks ago

Minneapolis, Minnesota, United States General Mills, Inc Full time
Job Description

Sr. Planner, Brand Experience

We will leverage candidates who apply to this pipeline as roles become available.

Overview:

General Mills is seeking creative, collaborative, and driven individuals to join our Brand Experience teams. These teams are responsible for developing and executing marketing strategies for various product categories, focusing on partnerships, media, digital content, and innovation. The roles involve collaborating with internal and external partners, developing content strategies, executing campaigns, and managing marketing budgets. Strong communication, organizational, and project management skills are essential. The positions require a learning mindset, adaptability to changing trends, and the ability to work effectively in a matrixed organization. Preferred qualifications include experience in related fields, knowledge of various communication touchpoints, collaboration skills, and a passion for brand building. These roles provide opportunities to shape brand strategies, lead cross-functional initiatives, and contribute to the growth of well-known national brands.

Key Accountabilities:

  • Strategic Planning and Execution: Developing and executing comprehensive marketing strategies across various touchpoints, including digital, social media, in-store, and partnerships. This involves creating content plans, overseeing creative development, and collaborating with agencies and partners.
  • Orchestration and Collaboration: Leading cross-functional collaboration between internal teams, agencies, and external partners to ensure the seamless execution of marketing plans. This includes building relationships, providing clear direction, and fostering a "Win as a Team" mindset.
  • Content Strategy and Development: Creating and implementing content strategies aligned with brand objectives. This involves overseeing content creation, ensuring consistency with brand guidelines, and managing assets across different media platforms.
  • Innovation and Brand Building: Developing innovative ideas that drive brand growth, connecting with consumers through purpose-driven actions, and contributing to product innovation launches.
  • Measurement and Optimization: Monitoring and analyzing campaign performance, identifying optimization opportunities, and providing insights for continuous improvement. This includes managing budgets, tracking results, and adjusting strategies based on data.
  • Relationship Management: Build and foster strong working relationships with internal teams, external partners, vendors, and agencies, effectively communicating at various levels within the organization.
  • Market Trends and Insights: Staying up-to-date with market trends, cultural shifts, and emerging technologies to infuse fresh and relevant ideas into marketing strategies.
  • Project Management: Managing multiple projects simultaneously, ensuring timelines and deliverables are met, and maintaining a high level of organization and attention to detail.
  • Communication and Presentation: Clearly communicating ideas, strategies, and results to internal and external stakeholders through written, verbal, and presentation formats.

Minimum Qualifications:

  • Bachelor's degree in relevant field (e.g., Communications, Marketing, Advertising, Business)
  • 2-5 years of experience in marketing, advertising, or related roles
  • Strong project management skills
  • Collaborative skills for cross-functional teamwork
  • Curiosity and adaptability to industry trends
  • Effective communication (written, verbal, and presentation)
  • Executional precision with attention to detail
  • Learning mindset for continuous growth
  • Collaborative nature with a "Win as a Team" attitude
  • Strong organizational and prioritization skills
  • Preferred Qualifications:
    * Strong business acumen and strategic thinking
    * Expertise in specific areas like digital marketing, partnerships, or ecommerce
    * Experience with data-driven decision-making and consumer insights
    * Experience with A/B testing or other user experience research
    * Creative thinking and innovation mindset
    * High bias for action
    * Passion for brand building, sustainability, or purpose-driven initiatives
    * Strong influencing skills and ability to guide stakeholders
    * Experience managing third-party vendors/external partners
    * Proactive leadership and problem-solving skills


General Mills is an Equal Employment Opportunity Employer. Women, minorities, veterans and individuals with disabilities are encouraged to apply to any General Mills employment opportunities.

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