Visual Information Specialist/Marketing Assistant

4 weeks ago

Naval Air Station Jacksonville, United States Department Of The Navy Full time
Summary

This position is located in the Morale, Welfare and Recreation (MWR) Marketing Department aboard Naval Air Station Jacksonville, Florida. The purpose of this position is to support the Marketing/Sponsorship Program by designing and implementing diversified media packages that enhances and promote facility and recreational programs to support the quality of life and mission readiness of active duty military members and their families.

Duties
  • Identifies, establishes and maintains communication needs and develops informational material that inform appropriate agencies of the policies, services, and activities of the MWR Department.
  • Assists supervisor with commercial sponsorship/advertising proposals, solicitation of potential sponsors, sponsorship agreements and after-action reports in ensuring that all stay within Navy policy and instructions.
  • Responsible for designing, implementing and maintain social interactive applications sites, websites and smartphone app for MWR/CYP programs that push the MWR missions and markets NAS Jax MWR as a "customer driven" organization.
  • Creates innovative marketing campaigns from inception to completion and is responsible for the production of graphic art services to MWR facilities.
  • Plans and designs visual information material including but not limited to printed publications, photography, logs, flyers, posters, signs, banners, certificates and in some cases video promotional vehicles which will be used to promote the department and highlight or enhance program or events.
  • evaluates the effectiveness of promotional documents/flyers and implements changes to positively improve the program quality, service and patronage.
  • Maintains communication with the MWR Department Managers and Program Managers for input for all publications pertaining to individual facility activities/events. Executes the timely development, layout, writing proofing, printing and distribution of all MWR publications and advertisements while ensuring that the content is current, accurate, audience friendly and of high quality.
  • Promotes the wide range of MWR activities for authorized patrons and guests through multiple media channels including but not limited to social media, digital displays, printed advertisement, electronic newsletter, website and smartphone app.
  • Responsible for the implementation, design, content, scheduling and timely management of the electronic newsletter.
  • Coordinates with the Marketing Director and program managers to plan, coordinate and conduct market research to include but may not be limited to utilizing demographic research, surveys, and/or focus groups. Researches and executes promotional ideas and items, marketing strategies and distribution plans.
  • Presents MWR services and programs in pre-deployments briefs and Ombudsman meeting with the coordination for the overall design of an ongoing Indoctrination including conducting on-site briefing to military personnel reporting to the component and tenant commands supported by the NAS Jacksonville composite recreation fund.
  • Responsible for ensuring that all bulletin boards and digital displays within tenant commands and MWR facilities are properly updated with MWR program, event, and promotional advertisements.
  • Manages current response system for web-generated email, phone calls and regular mail, ensuring that responses are timely and that they reflect well on the Department.
  • Prepares packages for sponsorship requests, meets with potential sponsors to promote opportunities, and facilitates support for sponsor during programs.
  • Serves on command committees to ascertain needs, solicits feedback and introduce ideas.
  • Stays current with the latest graphic design programs, user interface and web technology trends and passes this information on to immediate supervisor.
  • Ensures integrity of communications by keeping informed on legislation and DOD policies that affect Internet and website content.
  • Completes other related duties as assigned within the scope of the position.

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