Digital Media Supervisor

4 weeks ago

Remote, Oregon, United States Quotient Full time

Candidates must live in following states: CA, CO, FL, IL, MA, MI, MN, NY TRI-STATE, OR, TN, TX, WA
Summary:Quigley-Simpson has an opening for a Digital Media Supervisor. This highly motivated person will be innovation-driven, with an ability to drive full-funnel digital campaigns. This person will plan and own all aspects of campaigns, including strategy, performance, and client communication, and is expected to achieve/exceed goals and drive holistic client success. Candidates should demonstrate a proven track record within digital brand campaigns, driving online brand lift across awareness/familiarity/favorability/purchase intent, have experience working with analytics and developing test campaigns, as well as responsibility for digital campaigns that drive expected conversion goals.Core Accountabilities:

  • Work with the Group Media Director and the media planning team to develop strategies for all media buys (heavy digital focus)
  • Lead strategic and tactical planning activities, with oversight responsibilities; act as a primary day-to-day contact for clients and internal/external partners
  • Work will focus on performance-based and brand-awareness campaigns
  • Accountable for building, developing, implementing, and maintaining media plans that adhere to and deliver campaign objectives and strategies
  • Responsible for managing campaign setup that includes ad serving, tracking implementation, and trafficking
  • Proactively investigate media opportunities and craft well-supported, articulate points of view
  • Review and evaluate proposals from media partners
  • Deliver in-flight campaign insights that deliver thoughtful and actionable direction for the client
  • Compile and update regular status reporting
  • Manage and be accountable for budgets with team; oversee reports and client billing
  • Manage the use of proprietary and syndicated tools
  • Engage with research partners to execute all measurement and learning plans
  • Set realistic client expectations and make every effort to exceed them with timely quality work
  • Ensure continual growth and training of junior team members (media planners); identify strengths and opportunities for team development
  • Keep a finger on the pulse of the ever-changing landscape of digital advertising, including new technology and evolving platforms
  • Work with analytics to develop, implement, and report on test initiatives

Academic/Educational Requirements:

  • Bachelor's degree

Required Skills/Experience:

  • 4+ years managing complex, digital, and multichannel media campaigns
  • In-depth understanding of performance media planning, buying, and tracking, as well as campaign setup and maintenance
  • Ability to develop verbal and written presentations, articulating media strategy, insights, and opportunities
  • Experience analyzing marketing metrics, making quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing tests
  • Ability to negotiate with media partners
  • Capable of managing multiple deliverables and ability to seamlessly transition among them
  • Experience managing large marketing budgets and ROI optimization
  • Understanding of website and digital advertising metrics
  • Advanced proficiency in Excel and demonstrated experience using metrics to gain insights to ultimately drive business decisions
  • Must have strong analytical skills, including the ability to review digital marketing results on a daily basis and, based on those results, make quick decisions on canceling channels and bringing on new ones to achieve goals
  • Knowledge of digital media platforms, such as The Trade Desk and MOAT
  • Must know and use third-party ad servers (DCM)
  • Brand study and brand safety experience a plus
  • Experience running SEM and/or Paid Social campaigns a plus
  • Ability to manage multiple projects in a fast-paced environment
  • Commitment to responding to client communication within a short window
  • Proactively solution-oriented and an organized strategic thinker
  • Enthusiastic team player with an "anything is possible" attitude
  • Detail-oriented; must be accurate, organized, and possess follow-through skills
  • Excellent written and oral communication, as well as problem-solving and interpersonal skills, with the ability to effectively work and lead cross-functionally, resolving issues quickly

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