Analyst - Digital Personalization

2 months ago

Chicago, Illinois, United States United Airlines Full time

There's never been a more exciting time to join United Airlines. We're on a path towards becoming the best airline in the history of aviation. Our shared purpose – Connecting People, Uniting the World – is about more than getting people from one place to another. It also means that as a global company that operates in hundreds of locations around the world with millions of customers and tens of thousands of employees, we have a unique responsibility to uplift and provide opportunities in the places where we work, live and fly, and we can only do that with a truly diverse and inclusive workforce. And we're growing – in the years ahead, we'll hire tens of thousands of people across every area of the airline. Our careers include a competitive benefits package aimed at keeping you happy, healthy and well-traveled. From employee-run "Business Resource Group" communities to world-class benefits like parental leave, 401k and privileges like space available travel, United is truly a one-of-a-kind place to work. Are you ready to travel the world?

Our Marketing and Loyalty team is the strategic force behind United's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers' familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that's because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

The Analyst, Digital Personalization will support initiatives that drive a simplified, intuitive and personalized journey for United's customers across digital channels. Working with the Manager of Digital Personalization, the Analyst will help create high level requirements to expand our personalization touch points to drive better experiences for our customers. The Analyst will learn and understand United's business to help create relevant personalized content in digital channels visited by millions of customers a day. This individual will be customer-centric and innovative with a passion for all things digital, and will act as an advocate for personalized experiences across the United digital experience.

Key Responsibilities:
  • Perform key aspects of personalization projects and programs by identifying and sharing opportunities for improvement across United digital channels, including and our mobile app
  • Collaborate with cross-functional internal teams, business stakeholders and external vendors to launch personalized programs and partnerships
  • Use data to ensure features are aligned with goals and objectives, and are delivering the most customer and business value
  • Write high level business requirements
  • Assist with personalization requests and project intake to ensure consistent personalization strategy and customer experience
  • Assist with creation of leadership-level presentations and reports

NOTE: This position provides a hybrid work arrangement including approximately 50% of the time spent onsite at our Chicago office location.

Qualifications

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the "desired" qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes We are always looking for individuals who will bring something new to the table

What's needed to succeed (Minimum Qualifications):
  • Associate degree or 2 years of relevant work experience
  • 1-2 years of applicable work experience
  • Ability to collaborate with and influence wide range of partners and stakeholders
  • Excellent written and verbal communication skills
  • Excellent presentation skills
  • Strong project management skills
  • Excellent analytical skills
  • Ability to adapt to changing business environment and priorities
  • Proven solutions-oriented mindset and innovative thinker
  • Must be legally authorized to work in the United States for any employer without sponsorship

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact to request accommodation.

Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT

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