public affairs specialist

THIS IS A NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION.

This National Guard position is for a PUBLIC AFFAIRS SPECIALIST. The primary purpose of this position is to serve as the Public Affairs Specialist responsible for all Army and Air National Guard public, community and media relations programs within the state.

As a PUBLIC AFFAIRS SPECIALIST, GS , you will:

• Plans, develops, implements, and evaluates the state Public Affairs (PA) program through media and audience analysis, determines PA program needs and organizational direction to achieve National Guard PA goals. Formulates long range plans, and develops policies to enhance public understanding, support, and acceptance of National Guard (NG) programs and/or activities statewide.
• Advises the Adjutant General and program managers on sensitive or controversial PA matters.
• Develops and writes information materials designed to reach audiences through various media such as wire service, radio, television, and newspaper. Prepares materials specifically to explain or describe NG missions, requirements, capabilities, accomplishments, policies
  
  and programs.
• Written materials include news releases, radio spot and television announcements, fact sheets, feature stories, background statements, special reports, etc. Establishes and implements short and long range plans for print and electronic media programs. Coordinates, supervises, and evaluates media servicing activities.
• Advises and assists Unit Public Affairs Representatives (UPARs) and/or other personnel assigned public affairs responsibilities. Develops directives, furnishes policy/procedures, and evaluates subordinate level program effectiveness.
• Designs, coordinates, and conducts educational and training programs to ensure SPAR knowledge of functional PA programs and activities.
• Serves as point of contact with veterans organizations or defense related associations requesting information from the NG. Responds to public requests and develops materials that expound on the nature and purpose of the NG.
• Also responds to requests for information under the provisions of the Freedom of Information Act (FOIA).
• Acts as point of contact for NGB Historical Services Team for all historical matters. Serves as coordinator for units and individuals entering annual military print and electronic media competitions.
• Provides public affairs annexes to state NG contingency plans. Provides information to NGB for national and/or regional use. Advises NGB of activities and/or incidents that may generate national, regional, or local criticism, and that may create media,
  
  community, or congressional interest.
• Assists the ARNG State Recruiting and Retention Manager and ARG Senior Recruiter by providing media placement and print and electronic media support; developing public service announcements and supporting recruiting drives and special events.
• As the PA representative for the state Adjutant General, establishes and maintains close working relationships with officials of various civic, media, veterans, and community groups, as well as state government of ficials outside the National Guard. Expands the base of public support through such relationships, and promotes the interests of NG programs which may be at odds with interests of respective groups.