Director, Partner Experience

4 weeks ago

Brockton, Massachusetts, United States Brother USA Full time

Let's Grow Together

Our mission is to live our "at your side" promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it's the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we'll be "at your side" every step of the way.

The Director, Partner Experience sets strategies and oversees all the initiatives that engage, promote, and grow our Brother Channel partners in the Commercial ecosystem while enhancing the Partner Relationship Platform as an easy and rewarding experience. The Director is responsible for amplifying Brother's presence and securing sales growth by type of channel based on the Commercial strategy. This role collaborates with the salespeople of the BMG Commercial Sales Group, Product Marketing, Customer Experience, and all the shared services team in the organization. It evaluates and design current programs and incentives with the sales groups and define the strategy for the future of the partner portal and the education platform. Additionally, the Director will coach, mentor, and lead a group of 4 people.

This role is field-based and should expect to travel up to 50% of the time in role. Successful candidates will be based in the US in a commutable distance from transportation to accounts nationwide.

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Duties & Responsibilities

Channel Marketing Strategy

  • Ideate and execute Channel Marketing strategies based on channel, portfolio, and investment criticality in partnership with the Sales and Product Marketing teams
  • Partner with the Customer Experience (CxC) and Product Marketing teams to ensure that Social Media initiatives, Marketing Communication campaigns, and assets for the Channels partners are developed according to the strategies
  • Maximize Brother for Business's presence in Channel partners' websites, catalogs, and any other sales platform they use
  • Define the support of Channel partner events and maximize the investment
  • Launch consistent co-branding and content syndication collaterals by type of channels
  • Develop a Brother for Business Excellence Center initiative that, through a Liquid Learning methodology, provides training and engagement to our partners and their salesforce with the appropriate certification and rewards
Channel Programs and Platforms
  • Lead the definition of the Brother Partner ecosystem, partner personas, and partner journey to secure adoption and loyalty
  • Manage the Partner Portal, the appealing content, the easy navigation, and reports the analytics as partners' insights for future improvements and other marketing and sales actions
  • Owns the functionality and the best-in-class channel experience using our platform tool (PATH) for ordering, incentives, pricing, bids, and education, among others

Leadership and Team Management

  • Train, mentor, and coach the team to perform and achieve the Channel Marketing goals and metrics
  • Support the team's development and become the reference for the Channel using the most updated tools and platforms in Marketing, Marketing Communications, Partner Management Software, Data Analytics, and Event /Industry/Channel shows, among others
  • Influence others through communication and collaboration with an enthusiastic approach, resilience, and the agility to correct direction if necessary
  • Motivate the team and peers by being a role model that drives changes and celebrates achievements

Reporting and other Duties

  • Prepare monthly, quarterly, and yearly reports for various internal groups
  • Develop and deliver presentations for various internal and external stakeholders
  • Partner with the Commercial Sales team to assist key customers/channels QBRs and events

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Qualifications

Education

  • Bachelor's Degree (or equivalent experience) in Business, Marketing, Communications, or a related field (preferably)

Experience

  • 10+ years of experience in channel marketing, marketing, and/or marketing communications; multichannel responsibilities and omnichannel strategies; leading and managing a team
  • 3+ years of experience in the office supplies, software, or consumer electronics industry (Preferred)

Software/Technical Skills

  • Knowledge of Microsoft Office (Word, Outlook, PowerPoint, Excel)
  • Knowledge of Partner Relationship Management (PRM)

Other Skills, Knowledge, & Abilities

  • Creative and innovative marketing person
  • Time management and future planning skills
  • Professional presence and excellent negotiation & influence skills
  • Demonstrate ability to exceed targets and accelerate transformation
  • Strong communication skills (written/verbal/interpersonal) and ability to build relationships internally and externally
  • Ability to lead, develop, and mentor others
  • Launching products and Social Media Campaigns

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What We Offer Our Employees

We offer an above-market benefits package that includes a choice of Health Insurance plans (including Dental and Vision Insurance), a generous 401(k) Retirement Savings Plan, paid holidays, paid time off (PTO), and more Plus, if you're considering an advanced degree that would help you achieve your development and career goals, Brother USA offers a highly competitive tuition reimbursement program.

Apply today to learn why Forbes called Brother one of the World's Best Employers and NJBIZ called Brother one of the Best Places to Work in New Jersey (2022)

#LI-Remote

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application, a reasonable accommodation will be made upon request.

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