Social Media Manager

2 weeks ago

Charleston, West Virginia, United States The MGH Institute of Health Professions Full time
SUMMARY

The MGH Institute of Health Professions, the only degree-granting affiliate of Mass General Brigham, seeks a dynamic Social Media Manager who will hone our social media strategy and subsequently oversee efforts that will increase audience engagement and awareness of the Institute's mission and place within the health care system and beyond.

Reporting to the Chief Communications Officer (CCO), the Social Media Manager will be a highly collaborative and strategic thinker who can create compelling social media content that elevates the profile of the Institute among external audiences, particularly prospective students, but also current students, faculty, staff, alumni, donors, and the local community.

Working in the Office of Strategic Communications (OSC), the Social Media Manager will be well-versed in the latest social media trends, tools, and approaches and will utilize multimedia content as part of an overall strategy to maximize engagement and awareness. The Manager will work collaboratively with faculty, program leaders and students to obtain content necessary to carry out the tactics of the strategic campaign.

The Manager will routinely collect and analyze data to assess campaign effectiveness and adjust where necessary. Along with overseeing content creation and posting, he/she will train social media contributors/content providers and provide social media guidance to the wider community (programs and entities within the school that manage their own smaller social media channels).

Additionally, the Manager will lead in the creation of the weekly newsletter and oversee the MGH Institute's central platform for news and announcements.

WORK ENIVROMENT
  • HYBRID role
DUTIES
  • Primary management of the Institute's social media channels: X (formerly Twitter), LinkedIn, Facebook, Instagram
  • Creation of TikTok account and development of associated strategy
  • Regular social media content creation that furthers the MGH Institute's communications and marketing goals
  • Creating and executing strategy with content that promotes:
    • MGH Institute brand
    • Programmatic claims, differentiators, leadership, and credibility
    • Student life, education in action, faculty accomplishment, and alumni career success
  • Developing and maintaining a content calendar aligning with written content and Enrollment Marketing assets
  • Data collection and analysis (activity, engagement, reach, followers, etc.)
    • Reframing strategy based on insights
  • Monitoring
    • Social media trends, tools, technologies, applications
    • MGH Institute's academic program and non-institutional MGH Institution social pages
    • Competitors on social media
    • Mentions of the MGH Institute on social media platforms
  • Community management (direct messages, comments, re-shares, etc.)
  • Taking photography (if needed) to accompany social posts
  • During crises: correcting misinformation, disseminating accurate information, and monitoring social media discussions
  • Fielding social media requests from MGH Institute community
  • Mining content from Institute community
  • Training personnel re: social media best practices
  • Overseeing weekly internal newsletter, "The IHP This Week"
    • Compiling stories written by OSC, editing, finalizing photography, formatting, and distributing to community
    • Utilizing some social media posts as newsletter content
  • Overseeing Institute's Microsoft Vitals page, the central platform for news, events, and announcements; troubleshooting issues
  • Perform other related duties as needed
SUPERVISORY DUTIES
  • Interns and graduate assistants
APPLICATION:
  • To be considered, applicants must submit their CV, cover letter.
EDUCATION
  • 2-3 years of experience with social media campaign creation and execution
    • Demonstrated social media insight and ability to adapt strategies if needed
    • Public Relations / Communications background an added bonus
  • Track record of strong video and photography content creation for social media
  • Excellent writer
  • Strategic thinker who's not afraid to try new ideas
  • Strong organizational and technical skills
  • Multi-tasking collaborator with attention to detail
  • Self-starter who can work independently
  • Proficiency with Sprout Social, and Word, Excel, PowerPoint, social media analytics
  • Bachelor's degree in communications / marketing or related field
About MGH Institute of Health Professions

MGH Institute of Health Professions is a graduate school in Boston that provides entry-level and post-professional programs in Nursing, Communication Sciences and Disorders, Genetic Counseling, Occupational Therapy, Physical Therapy, and Physician Assistant Studies. The PhD in Rehabilitation Sciences and a PhD and Master of Science in Health Professions Education have been added in recent years to meet rising demand for highly educated health care professionals, educators, and researchers. Integrating classroom learning with research and clinical experience, the Institute grants doctoral degrees, master's degrees, awards certificates of advanced study, and offers continuing education to practicing professionals.

The IHP is the only degree-granting affiliate in Mass General Brigham (MGB), the largest private employer in the Commonwealth of Massachusetts. The Institute has been recognized multiple times by The Chronicle of Higher Education as a "Great College to Work For." A leading health sciences educational institution, MGH Institute provides students with outstanding academic programs, many of which are ranked among the best in the nation.

MGH Institute of Health Professions has announced an organization-wide anti-racism initiative to think boldly about race and bring together all members of the IHP community to address systemic racial injustice as well as oppression more broadly. The plan seeks to create a supportive and inclusive campus environment and better support the diverse communities the school serves. We are excited about this new initiative and are hiring employees who are committed to justice, equity, diversity, and inclusion and will contribute to our anti-racism and anti-oppression approach.

EEO Statement

The MGH Institute of Health Professions is an equal opportunity employer and is committed to enhancing the diversity of its faculty and staff. We welcome nominations and applications from individuals who would bring diversity of experience, thought and practice to the Institute's research, teaching and clinical missions. Applications from protected veterans and individuals with disabilities are strongly encouraged.

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