Brand Strategy and Messaging Expert

3 weeks ago

New York, New York, United States SAP Full time

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

THE TEAM YOU'LL JOIN

The Brand and Creative Team at SAP has a bold vision. We are the stewards of the SAP brand and use the power of creativity, the reach of media, and our partnerships within SAP to enhance perception in the market and attract new audiences.

Within this group, the Brand Strategy team manages the brand fundamentals, including defining what the SAP brand stands for. Specifically, we are responsible for brand, brand insights and creative optimization research, brand architecture and naming, as well as corporate positioning and messaging. We collaborate with and act as trusted advisors on these topics to colleagues in marketing, product management, and throughout the organization.

WHAT YOU'LL DO

As a brand strategy and messaging expert in the Brand Messaging team within Brand Strategy, you will lead the development of messaging across various domains including corporate, products/solutions, and campaigns, shaping and maintaining the consistency and effectiveness of the SAP brand message.

This will include:

  • Bringing the brand to life by crafting external facing messaging for campaigns and other marketing activities across products and platforms
  • Leading high visibility projects and collaborating effectively with team members and stakeholders
  • Analyzing, developing, and articulating complex concepts and data in a simple, clear, and compelling way, both in written and oral communications
  • Managing projects, defining deliverables and providing strategic advice and interpretation of situations
  • Building partnerships with key decision makers across organizations

WHAT YOU'LL BRING

  • 10 to 15+ years of experience in brand strategy, with specific subject matter expertise and experience in messaging across large, matrixed organizations
  • Demonstrated ability in developing and crafting effective external facing messaging using audience insights for various aspects of a brand, including corporate, products/solutions, and campaigns
  • Strong storytelling skills and experience
  • Stakeholder management experience and executive presence for effectively providing brand strategy services to senior SAP executives
  • Experience in B2B required; with a preference for those with experience in enterprise software, tech, or IT industries
  • Experience in brand strategy/consulting (agency or client side) or product marketing is a strong plus
  • A consultative, collaborative, and service-oriented style
  • A proactive mindset, sense of urgency, and "can do" attitude that relentlessly drives initiatives and goals to success
  • A passion for brand building and messaging that engages audiences and fuels business growth
  • Bachelor's degree or equivalent required; MBA/Master's degree or equivalent preferred

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team:

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 160, ,200 (NYC) USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link: SAP North America Benefits.

Requisition ID: | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

​

  • Business Strategy Analyst

    3 weeks ago

    New York, New York, United States Expert Institute Full time

    Company DescriptionExpert Institute is the nation's leading expert consulting and insights platform, helping plaintiff firms win more cases and increase their profitability. Established in 2010, Expert Institute has supported over 5,000 firms nationwide across all areas of practice.We connect litigators with top industry experts, innovative litigation...

  • Associate Strategy Director

    3 weeks ago

    New York, New York, United States Movement Strategy Full time

    Associate Director, Strategy Position: Full-TimeLocation: This position offers remote work from California, Colorado or New York. Please be aware that applications from candidates residing outside of these three states will not be considered.OVERVIEW Movement Strategy is looking for an Associate Strategy Director to join our team. You will report to the Head...

  • Associate Strategy Director

    2 weeks ago

    New York, New York, United States Movement Strategy Full time

    Associate Director, Strategy Position: Full-TimeLocation: This position offers remote work from California, Colorado or New York. Please be aware that applications from candidates residing outside of these three states will not be considered.OVERVIEW Movement Strategy is looking for an Associate Strategy Director to join our team. You will report to the Head...

  • Sr. Messaging

    2 weeks ago

    New York, New York, United States Danaher Full time

    Sr. Messaging & Unified Communications Engineer (REMOTE USA)Danaher CorporationDanaher (NYSE: DHR) is a global science and technology innovator committed to helping customers solve complex challenges and improve quality of life around the world. It's portfolio of operating companies and world class brands have unparalleled leadership positions in some of the...

  • Global Head, Messaging

    3 weeks ago

    New York, New York, United States Marsh McLennan Full time

    Global Head of Messaging & VoiceWhat you can expect:The Global Head of Messaging & Voice is the Service Owner of a suite of services including e-mail mailbox service, mail routing and hygiene, e-fax via RightFax, regulated messaging archive, voice, and supervision. The Service Owner is responsible for leading an organization of 30+ colleagues in the delivery...

  • Global Head, Messaging

    2 weeks ago

    New York, New York, United States Marsh McLennan Full time

    Global Head of Messaging & VoiceWhat you can expect:The Global Head of Messaging & Voice is the Service Owner of a suite of services including e-mail mailbox service, mail routing and hygiene, e-fax via RightFax, regulated messaging archive, voice, and supervision. The Service Owner is responsible for leading an organization of 30+ colleagues in the delivery...

  • B2B Messaging Technician

    3 weeks ago

    New York, New York, United States Marsh McLennan Full time

    We are seeking a B2B Messaging Technician in the following offices: New York, NY or Philadelphia, PAGuy Carpenter is the world's premier reinsurance intermediary and strategic advisor to leading insurance and reinsurance organizations, delivering integrated solutions through its industry-leading analytics and advisory services, highly specialized product...

  • B2B Messaging Technician

    2 weeks ago

    New York, New York, United States Marsh McLennan Full time

    We are seeking a B2B Messaging Technician in the following offices: New York, NY or Philadelphia, PAGuy Carpenter is the world's premier reinsurance intermediary and strategic advisor to leading insurance and reinsurance organizations, delivering integrated solutions through its industry-leading analytics and advisory services, highly specialized product...

  • Manager, Brand Marketing

    3 weeks ago

    New York, New York, United States Dotdash Meredith Full time

    About Your Role:Dotdash Meredith is seeking a Manager, Brand Marketing to join our Lifestyle team, contributing to the brand strategy for our Lifestyle brands in Home vertical. In close partnership with the Lifestyle Marketing team, you will manage the go-to-market process for Dotdash Meredith brands and play a proactive role in monetizing our brands' key...

  • Manager, Brand Marketing

    2 weeks ago

    New York, New York, United States Dotdash Meredith Full time

    About Your Role:Dotdash Meredith is seeking a Manager, Brand Marketing to join our Lifestyle team, contributing to the brand strategy for our Lifestyle brands in Home vertical. In close partnership with the Lifestyle Marketing team, you will manage the go-to-market process for Dotdash Meredith brands and play a proactive role in monetizing our brands' key...

  • Director, Global Brand Public Relations

    3 weeks ago

    New York, New York, United States Beam Suntory Full time

    At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people...

  • Director, Global Brand Public Relations

    3 weeks ago

    New York, New York, United States Beam Suntory Full time

    Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through...

  • Brand Marketing Lead, Citizenship and Sustainability

    2 weeks ago

    New York, New York, United States Ralph Lauren Full time

    Company DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of...

  • Brand Marketing Lead, Citizenship and Sustainability

    1 month ago

    New York, New York, United States Ralph Lauren Full time

    Company DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of...

  • Brand Marketing Manager

    1 month ago

    New York, New York, United States Engage Partners Full time

    Sports Brand Marketing Manager We are seeking a dynamic and strategic-minded Sport Brand Marketing Manager to lead the go-to-marketing planning and ensure cohesive communication across the organization.The Brand Manager will play a crucial role in aligning departments to meet goals, deadlines, and KPIs.This position requires a creative and organized...

  • Johnnie Walker Brand Ambassador

    2 weeks ago

    New York, New York, United States Proof Media Mix Full time

    Proof Media Mix is looking for a Johnnie Walker Cultural Ambassador in NYC. Come join one of the most iconic brand in the world Full job descriptionThe Johnnie Walker Cultural ambassador role is a full-time position dedicated to brand building, education, and building demand. The BA must be passionate about the scotch category and be a dynamic public speaker...

  • Product Brand Coordinator

    1 week ago

    New York, New York, United States Sensio Inc Full time

    PRODUCT BRAND COORDINATORMade by Gather, a B2B portfolio of small kitchen appliance brands, is looking for a Product Brand Coordinator to join the Product Branding team. Reporting to the Product Brand Manager, you are a consumer centric product enthusiast who has knowledge of the small kitchen appliance market. You are curious about the world of kitchenware...

  • Senior Manager, Employer Branding

    1 month ago

    New York, New York, United States Richemont Full time

    Are you a good match? The ideal candidate for this role is required to have 7-10 years of writing, editorial, and/or communications experience in a global matrix environment. This candidate is required to have extensive experience in content creation for internal communications, organizational culture, and employee engagement. Technical expertise in...

  • Senior Manager, Employer Branding

    1 week ago

    New York, New York, United States Richemont Full time

    Are you a good match? The ideal candidate for this role is required to have 7-10 years of writing, editorial, and/or communications experience in a global matrix environment. This candidate is required to have extensive experience in content creation for internal communications, organizational culture, and employee engagement. Technical expertise in...

  • Entry Level Brand Representative

    1 week ago

    New York, New York, United States Muse Acquisitions Full time

    MUST BE IN NYC TO APPLYAre you a recent graduate with a passion for branding, communication, and making a meaningful impact? We have an incredible opportunity tailored just for you Join our team as an Entry Level Brand Representative in the vibrant city of New York, NY and embark on a journey that will ignite your career in the world of branding and...