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Category Director, NCAA

3 months ago

Portland, Oregon, United States adidas Full time

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Identify through sport and consumer insights business opportunities within the NCAA space

Heavily influence category direction and drive its implementation

Build strategies to win with consumer and market share

Steer a cross-functional product creation team to deliver the category vision

Lead and develop the category team

KEY RESPONSIBILITIES

  • Manage a team and develop their functional and social skills using available resources to create a top performing team
  • Set and manage strategic category direction; ensure cross-functional alignment
  • Collaborate with Creation Center Herzo (CCH) "in-line" teams to drive local product creation that amplifies, enhances, and localizes the global offer
  • Collaborate with other Business Units to create and deliver cross-business unit product collections celebrating North American sport and cultural moments
  • Engage with North American product merchandising organization to interpret and drive localized opportunities.
  • Identify new business opportunities to drive innovation and / or commerciality
  • Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments
  • Have full understanding of the product creation process to drive it forward
  • Be a role model for all team members in regards to strategic direction and the product creation process
  • Show leadership through living the brand values while fostering a performance culture
  • Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process
  • Challenge the cross-functional team to ensure creation of industry leading products
  • Analyse and report category business performance to ensure achievement of category KPIs
  • Positively represent the category both internally and externally
  • Work with the Merchandising, Sales, Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction
  • Be a competent partner for category and ranging discussions with markets and retailers
  • Define projects to optimize category performance and steer to conclusion
  • Build an understanding of product information systems and the interlinking functions – clarity on respective timelines

AUTHORITIES

  • Personnel managed – yes Budget managed – no

KEY RELATIONSHIPS

  • Steer a strong relationship and ensure constant dialogue/feedback with
    • Your category across all functions, other categories and creation centers (if appl.)
    • Global business units
    • Peers across CCH and CCP/US Sports business units
    • Cross-functional team (Design, Development, Merch, SPOM, Materials, Costing, Planning)
    • Markets, local business units, local merchandising leads and relevant key retailers and Universities

KNOWLEDGE, SKILLS AND ABILITIES

  • Manage a team to create industry leading products
  • Inspire, coach and lead; set framework for performance and growth
  • In-depth knowledge of respective product category
  • Experience operating with accelerated/short-track creation calendars and SMUs will be valued
  • Team builder with ability to influence others
  • Ability to intake multiple sources of information/briefs and confidence and acumen to act decisively and with speed
  • Advanced analytical skills, be solution driven and result oriented, strong business orientation
  • Ability to thrive in a fast paced environment
  • Strong communication skills
  • Lateral thinking and challenge status quo
  • Profound consumer, market and retail knowledge especially in regards to different needs of different countries/ regions
  • Step up to conflicts and work towards a diplomatic solution
  • Execute change management
  • Cooperate effectively to maintain and develop trustful relationships
  • Ability to travel
  • Passion for sports

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

  • College degree, preferably in marketing/business /textile/fashion
  • Minimum of 7 years Product Marketing experience with APP, FTW , ACC or comparable background
  • Experience in managing and developing direct reports
  • Strong, proven leadership skills
  • Experience in trade or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs)