Adobe Analytics Data Analyst/Architect

2 weeks ago

Atlanta, Georgia, United States Cognizant Technology Solutions Full time


· Analyze the customer behavioral data to evaluate site performance and identify opportunities for improvement in conversion.

· Deliver insights and conduct bi-weekly business review meetings with the leadership.

· Establish measurement frameworks for new features on the site and work with the technology team to implement the data collection strategies via tagging.

· Develop scorecards and reports that assess the site/features performance.

· Generate testing ideas and help with the co-ordination/implementation/evaluation of A/B tests on the website.

· Work with different teams (Merchandising, Product, UX, Marketing) to help them understand the trends on the site to drive results.



· 4+ years' experience in online/ecommerce analytics

· Experience with web analytics tools like Adobe Analytics and/or Google Analytics

· Fluency in SQL, Python, or other scripting languages to drive self-service analysis with large data sets like clickstream data.

· Knowledge on Statistics and previous experience of using statistical methods to analyze data.

· Strong communication skills needed and should be able to work in cross-functional team environment.



Sr. Technology Architect

Qualification:

Bachelor's in engineering or equivalent

Responsibility:

Enterprise Asset Assessment:

  • Understand trends in client requirements and identify opportunities to enhance CTS capabilities across different functional areas (technology / infrastructure).
  • Evaluate various options and provide inputs in developing blueprint of different enterprise assets from a technology stack perspective.

Solution Conceptualization:

  • Study industry trends to remain aware of technology and infrastructure trends.
  • Understand internal/external requirements and analyze the need for POC/POT.
  • Evaluate various technologies suited for the solution.
  • Provide support to other teams for building case for PoC/PoT to senior management in terms of current organizational need and potential benefits.

Solution Definition and Design:

  • Provide support during requirement gathering and analysis (technical and infrastructure perspective during downstream assessment) to other teams.
  • Interact with client is required to understand their requirements.
  • Interact with domain/ product architects and other teams to analyze architectural options for any given solution.
  • Analyze tradeoffs and provide recommendations, if any, on the solution architecture.
  • Collaborate with delivery team to develop HLD/ functional design Create infrastructure architecture for project based on the requirements.
  • Provide solutions from an infrastructure perspective.
  • Prepare Proof of Technology.
  • Conduct hardware sizing based on non functional requirements.
  • Support the team in deployment of the solution.
  • Seek inputs on design created from various stakeholders and incorporate relevant changes to design solution.

Project Support:

  • Conduct planned and unplanned audits.
  • Guide teams in creation of detailed architecture design (database/application).
  • Perform architecture design review.
  • Identify opportunities for optimization of cost / time / asset utilization in specific projects and advise relevant teams accordingly where possible.
  • Interact with clients to provide clarifications and address their queries.
  • Manager stakeholder perception.
  • Provide advice to teams facing complex technical issues in the course of project delivery.
  • Provide technical solutions based on expertise or past experience.
  • Provide various possibilities for delivery team to test solution proposed.

Asset Development and Governance:

  • Share ideas with Enterprise Architect and team on new assets that can be developed.
  • Identify technical challenges that arise during the development of enterprise assets and plan for the same.
  • Track utilization of reusable assets / architecture components across the organization.
  • Share the utilization report with Enterprise Architect.
  • Assist in analyzing metrics and feedback from project teams adopting designed assets.
  • Monitor asset effectiveness during realtime implementation.

Business Development Support:

  • Scan the market and identify new technology areas which can be adopted in Cognizant.
  • Identify new clients or new needs in the existing clients and share suggestions with Enterprise / Solution Architects.
  • Develop collaterals for proposals.
  • Participate in discussion for client proposals.
  • Provide support for developing RFPs.
  • Participate in industry seminars/ conference, if required, to share knowledge and build Cognizant brand Calculate and present hardware sizing estimates to management for supporting in go/nogo decisions.

Knowledge Management:

  • Publish white papers.
  • Maintain a repository of technical solutions, technical best practices and design/coding guidelines/standards.
  • Conduct and facilitate knowledge sharing and learning sessions across the team.
  • Build awareness of the knowledge repository among other teams.
  • Update best practices, white papers, artifacts etc to the database on a regular basis.

Training & Mentoring:

  • Provide support in creation of training courses and supporting artifacts on the training server such as demo, presentation.
  • Conduct training with the help of academy and mentoring with respect to infrastructure and technology.
  • Mentor new entrants in EAS function on an ongoing basis.
  • Provide support to various project managers in identification of training needs of their subordinates.

Must Have Skills

  • Ironpython Script
  • Adobe Analytics -Business User
  • SQLBase
  • Pyramid Python
  • Adobe Bridge
  • Google/Bing Webmaster Central
  • SQLWindows

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