Sr. Marketing Analytics Manager

1 month ago

Other US Location Avalara Full time

What You'll Do

Avalara is looking for an experienced Sr.Marketing Analytics Manager to join our team.

You will be reporting to our Sr. Manager, Digital Business Strategy.

This role can remain 100% remote within the U.S.

Are you a tech-savvy professional with a passion for web analytics and a knack for problem-solving? Do you have a strong background in data analysis and reporting? As our Sr. Marketing Analytics Manager, you will leverage web data to develop meaningful insights and strategies to support our digital programs. You will lead a team of web analysts and collaborate with multiple departments to ensure data-driven decisions are made across the organization. To be successful in this role, you have strong analytical and communication skills, as well as an understanding of web analytics and digital marketing. If you're up for the challenge, we would love to hear from you

What You'll Need to be Successful

  • Create reports and present findings to senior management
  • Own and manage daily web reporting needs for the Unpaid channel
  • Develop and implement web analytics to support digital marketing initiatives
  • Leverage web data to develop meaningful insights and strategies to support digital initiatives throughout the lead to sales funnel.
  • Manage a team of web analysts.
  • Monitor website performance and provide recommendations for optimization
  • Identify and recommend opportunities to improve web analytics and reporting
  • Manage large-scale data sets and have an advanced understanding of Adobe Analytics, Snowflake, PowerBI and SQL
  • Collaborate with cross-functional teams to ensure successful integration of Adobe Analytics solutions, and reporting solutions that connect multiple data sources
  • Educate non-technical stakeholders on complex technical concepts related to Adobe Analytics and reporting
  • Stay up to date with web analytics best practices
  • Monitor, analyze, and report on performance of Adobe Analytics solutions and other reporting platforms
  • Identify and resolve any issues related to Adobe Analytics implementation
  • Develop and maintain documentation for all Adobe Analytics solutions
  • Lead the design, implementation, and optimization of Adobe Analytics solutions for our corporate website and multiple web properties.
  • Manage large-scale data sets and have an advanced understanding of Adobe Analytics. An understanding of lead-to-sales reporting funnels and a high level of comfort communicating results up and down the chain.

About the Team

You bring with you ~8+ years of experience in Data Analytics and Reporting.

#LI-Remote

How We'll Take Care of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

Flexible hybrid working

We support hybrid work and flexible schedules for our employees.

Learn more about our benefits by region here:

About Avalara

We're Avalara. We're defining the relationship between tax and tech.

We've already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.

Last year, we became a billion-dollar business, and our tribe expanded by a cool thousand people - there's nearly 5,000 of us now. Our growth is real, and we're not slowing down - not until we've achieved our mission - to be part of every transaction in the world.

We're bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we've designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We've been different from day one. Join us, and your career will be too.

EEO Statement

We're an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company - we don't want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

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