Demand Generation Manager

3 weeks ago

Remote, Oregon, United States Banyan Software Full time

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.


About Element34: (Banyan's Portfolio Company)

Element34 was founded in 2015 and is a lean but multinational company that is the leading provider of on-premise secure test automation infrastructure. We exist to help our customers test applications that are leveraging highly sensitive data. Our flagship product, Selenium Box "SBOX," has been embraced by leading businesses and governments for its unmatched security, scalability, and performance. SBOX is maintenance-free and helps organizations simplify their on-premises Selenium, Appium, and Playwright infrastructure for cross-browser and mobile tests. Join us, and let's redefine possibilities together We enjoy the atmosphere of a small, nimble company while also having the support of our parent company, Banyan Software.

Position Location: North America/Remote

Experience: 6+ years in the Lead Generating role.

This position is a full-time opportunity.

Position & Role: Demand Generation Manager

Element34 is seeking a Demand Generation Manager to join our team We're looking for an experienced online demand generation professional with proficiencies in marketing campaign development and all aspects of pipeline generation. You'll start as a senior individual contributor with your future growth potential only limited by the success of your campaigns and programs.

Responsibilities

● Lead Generation: Develop and execute multi-channel demand generation campaigns that
generate qualified leads. Implement and manage lead nurturing programs that convert
prospects into customers.

● Content Creation: Create compelling content such as guides, ebooks, case studies, webinars,
and blog posts to attract and engage our target audience. Leverage both your own skills and
your ability to manage external vendors. Go beyond AI-generated, jargon-filled content.

● Digital Marketing: Manage and optimize digital marketing channels including the company
website, email marketing, social media, Search Engine Optimization (SEO), Pay-Per Click (PPC)
advertising, sponsored social media, and display advertising. Analyze and report on the
performance of digital campaigns, leveraging data to make informed strategic decisions.

● Analytics & Reporting: Track KPIs accurately using Google Analytics, HubSpot, and digital
platforms. KPIs include conversion rates, LTV / CAC, lead source attribution, and closed/won by
lead source.

● Marketing Automation: Leverage technology to have an oversized impact on revenue
generation. Structure workflows and nurturing to streamline campaign execution, reporting,
lead management, and conversion. Maintain and update Hubspot to ensure accurate tracking
and lead flow.

Qualifications:
● 5+ years of experience in demand generation, digital marketing, or a related role within the
software or technology industry.
● Ability to thrive in a small, scrappy company that values proactivity and transparency.
● Expertise with Google Analytics, HubSpot, social media platforms, SEO tools, content creation
tools, and other digital marketing activation channels.
● Proven success in increasing the quality and quantity of Sales Qualified Leads to positively
impact revenue generation.
● Proven success in developing strategic marketing plans and campaigns that attract, engage, and
convert buyers from a defined Ideal Customer Profile.
● Excellent written and verbal communication skills. Basic graphic design skills are a plus.
● Metrics-driven and analytical, with the ability to leverage performance data from a variety of
platforms to make informed decisions and recommendations.
● Bachelor's degree (or equivalent) in a marketing or business discipline

Who will excel in this role:
● You are a "hands-on" and a self-driven individual. You're multi-disciplinary, not afraid to roll up
your sleeves, and a builder at heart who enjoys diverse and challenging work.
● You want to be part of a small, fast-paced, growth-minded company.
● You are a team-minded collaborator and enjoy working with others, including the executive
team, sales, customer success, and engineering.
● You want to be part of helping to scale a company with a proven product.
● You are proactive and able to look for and spot problems and resolve them.

Why Element34:
Element34 is a proven, profitable company with a tried-and-tested product that has some of the world's
most prestigious companies and government entities as customers. This is an outstanding opportunity
for an ambitious candidate.


If you are ready to embark on a journey of innovation, collaboration, and boundless possibilities, then
look no further. Join us at Element34, where the future of test automation awaits your creative genius.
Let's grow something extraordinary together


Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Teams, associates, our Operating Companies, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

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