Marketing Campaign Specialist

Found in: beBee jobs US - 2 weeks ago

Highland, United States Yaamava' Resort & Casino at San Manuel Full time

Under direct supervision of the CRM Supervisor, the Marketing Campaign Specialist ensures execution and delivery of CRM communications in support of the enterprise's strategic marketing plans to meet overall growth, sales and profitability objectives. The Marketing Campaign Specialist supports the CRM Supervisor in executing key campaign components and takes ownership of triggered campaigns. This position is data focused and thrives in a fast-paced environment using email automation marketing to drive enterprise goals.

Essential Duties & Responsibilities

1. Builds, edits, tests, and launches highly segmented email campaigns, including list management and segmentation, email content optimization, and deployment of dynamic content. Tests and optimizes email metrics, including unsubscribes, open rates, click through rate (CTR), landing pages and conversions.

2. Owns all automated, triggered based emails. Manages resends based on enterprise needs. Continuously measures and optimizes enterprise campaigns (A/B testing, copywriting, placement experiments, and tweaking landing pages).

3. Acts as point-person in managing/acquiring key campaign components, such as targeted lists, email creative and landing pages. Ensures quality of all creative and variable content across channels to ensure accuracy of programs and reinforcement of brand.

4. Finds ways to improve processes. Defines new audiences that will lead to growth. Monitors customer journeys across systems to help deliver consistent quality guest experience. Stays current and recommend best practices for marketing automation campaigns.

5. Provides back up and support to other team members on various marketing technologies, such as Marketo and HostViz.

6. Performs other duties as assigned to support efficient operation of Department.

Education/Experience/QualificationsHigh School Diploma or GED required.
Bachelor's Degree with an emphasis in Marketing or Communications preferred.
Minimum of one (1) year experience in multiple communication channels including direct mail, e-mail, mobile or social media required. Minimum of two (2) years preferred.
Equivalent combination of education and progressive, relevant and direct experience may be considered in lieu of minimum educational/experience requirements indicated above.
One (1) year of experience with an email-marketing tool is required.
Must be collaborative, nimble, curious, data-focused and able to work in a high-volume setting.
Technical proficiency and knowledge in MS Office (Word, Excel, Outlook) required.
Prior experience working with a customer database required.
Must possess excellent oral and written communication skills; strong client interface and presentation skills are preferred.
Must demonstrate the ability to drive toward results.
Problem-solver, multitasker, able to work independently to meet deadlines.
Must be able to thrive in a highly dynamic, flexible work environment.
Strong strategic thinking, creative problem solving and analytical skills.
Experience with HTML is a plus.
Certificates/Licenses/RegistrationsAt the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.
A qualified candidate/employee must have and maintain a valid driver's license with an acceptable driving record as determined by the enterprise's insurance carrier.
San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with applicable law. As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today Source: Hospitality Online

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