Senior Manager of Website

3 weeks ago


Farmington, New Mexico, United States Crowell and Moring Full time
Senior Manager of Website & Digital Marketing Full-time

Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters.

The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.

Job Summary

The Senior Manager of Website and Digital Marketing leads the strategy, development and operations of the firm's digital and web presences, including public-facing websites and microsites, e-mail marketing, social media, blogs, apps, podcasts, video campaigns and web/social analytics in alignment with the firm's strategic branding, communications, and business development goals.

The Senior Manager manages a team of two direct reports, as well as several vendors.
Job Responsibilities

Leads the development and execution of the firm's digital marketing strategy, focusing on website design, functionality and performance to enhance branding and business development.

Oversees web content management process.

Manages and develops the Digital Marketing team, including setting goals, prioritizing tasks, monitoring team performance, and encouraging continuous technical and professional development and growth.

Leads the firm's video and multimedia strategy, including developing timelines and budgets for video production and ensuring campaigns are continuously improved.

Works with the marketing leadership team to analyze and develop KPIs, metrics for effectiveness and strategic refinement.

Manages the implementation of the firm's social media strategy through all applicable platforms, including but not limited to LinkedIn,Twitter/X, Instagram, YouTube, and Wikipedia.

Oversees and drives the search engine optimization (SEO) strategy; stays abreast of SEO trends and best practices.
Oversees the firm's blog program, including vendor/hosting management, training, analytics, and monitoring and communicating best practices and firm guidelines.
Manages current e-communication platform (Vuture) and drives e-mail marketing strategy, ensuring compliance with domestic and international data regulations.

Serves as primary liaison to digital marketing vendors, manages contracts and identifies best of breed digital tools to enhance marketing automation and campaign effectiveness.

Knowledge, Skills, and Abilities

Exceptional ability to gather and analyze large amounts of research information and then synthesize into concise and meaningful actionable reports and recommendations.

Ability to adapt to changing priorities and maintain a productive and committed work ethic while meeting deadlines and managing workload effectively.

Expertise in email best practices, including contact strategies, design, A/B testing, delivery and deliverability issues, segmentation, and analytics/performance management.

Familiarity with spam/email blockers and deliverability testing and troubleshooting tools, SEO concepts and techniques, email campaign procedures, CAN-SPAM regulations, and knowledge of or willingness to learn about state and local bar association rules regarding communications with clients and nonclients.

Advanced knowledge of keyword optimization, organic search, search engine rankings, etc.
Complete knowledge of web-based content management system (CMS).
Working knowledge of the firm's e-communication tools as pertains to administration, template design and analytic reporting.

Advanced knowledge of the Adobe Creative Suite (Illustrator, InDesign, Flash, Dreamweaver, and Photoshop), Microsoft Office in a Microsoft Windows 10 Enterprise operating system, FTP.

Familiarity with all relevant social media platforms, tools such as Tweetdeck, Hootsuite, and other social marketing automation/employee advocacy products (Lexology, ClearView Social).

Knowledge of digital marketing tools such as video (production and best practices) and audio (webinars and podcasts), as well as familiarity with various hosting platforms for multimedia.

Ability to provide quality client service to both internal and external contacts regarding non-legal matters of a routine nature.
Requires patience, creativity and discretion.
Demonstrated ability to communicate clearly and effectively, both orally and in writing with attorneys, professional staff and vendors.

Ability to present in public forums, and knowledge to provide detailed training, on a variety of web and digital strategy matters to all levels within the firm.

Demonstrated ability to work effectively both independently and with others in a cooperative, enthusiastic and friendly manner, in order to accomplish position functional requirements and contribute to team efforts.

Must possess the interpersonal skills necessary to communicate information with tact and courtesy, as well as follow instructions effectively from a diverse group of clients, lawyers and professional staff.

Availability to work in-office three days per week (Tuesday, Wednesday and Thursday) and more as needed
Education
The position requires a Bachelor's Degree in Web Design, Graphic Design, Marketing, Business, IT or a related field.
Equivalent training and experience may substitute for education.
Experience

The position requires a minimum of seven (7) years of increasingly responsible, directly related experience during which knowledge, skills and abilities applicable to the position were demonstrated.

Experience in a law firm or professional services firm desired.

Crowell & Moring LLP offers a competitive compensation and comprehensive benefits package which includes progressive options such as back up child care, wellness programs, cultural events and social activities.

We take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.

EOE m/f/d/v
Crowell & Moring LLP participates in the E-Verify program.


  • IT Manager

    1 week ago


    Farmington, New Mexico, United States Creative Financial Staffing Full time

    Our client is seeking a highly motivated and experienced IT Manager to join our team. The ideal candidate will be responsible for the overall management of our IT infrastructure, including network set up, LAN/WAN, IT security, troubleshooting IT issues, and setting up workstations.Responsibilities:Manage and maintain the company's IT infrastructure,...

  • IT Manager

    14 hours ago


    Farmington, New Mexico, United States Creative Financial Staffing Full time

    Our client is seeking a highly motivated and experienced IT Manager to join our team. The ideal candidate will be responsible for the overall management of our IT infrastructure, including network set up, LAN/WAN, IT security, troubleshooting IT issues, and setting up workstations.Responsibilities:Manage and maintain the company's IT infrastructure,...


  • Farmington, New Mexico, United States Avery Dennison Full time

    Avery Dennison Corporation (NYSE:AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.Our products and...

  • Senior Product Manager

    23 hours ago


    Farmington, New Mexico, United States Avery Dennison Full time

    Avery Dennison Corporation (NYSE:AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.Our products and...

  • Senior Consultant

    1 month ago


    Farmington, New Mexico, United States Siapartners Full time

    Senior Consultant / Manager - Private Banking Pricing Full-timeSia Partners is a next-generation management consulting firm and pioneer of Consulting 4.0.We offer a unique blend of AI and design capabilities, augmenting traditional consulting to deliver superior value to our clients.With expertise in more than 30 sectors and services, we optimize client...


  • Farmington, New Mexico, United States Fulcro Talent Acquisition Full time

    Company OverviewOur client is a leading consulting, software development firm in the technology industry located in Puerto Rico, and South America is looking for a Senior Consultant Full Stack.Job SummaryParticipate in a team of developers where you can design, develop and maintain web applications. Use knowledge and experience to provide best practices to...


  • Farmington, New Mexico, United States MicroStrategy Full time

    MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation.We match smart people to dynamic projects and technologies that truly challenge their talents.Curious and creative in outlook, our success is built on the talent and energy of smart and driven people.MicroStrategy (Nasdaq:MSTR) is a worldwide leader in...


  • Farmington, New Mexico, United States MicroStrategy Full time

    MicroStrategy transforms organizations into intelligent enterprises through data-driven innovation.We match smart people to dynamic projects and technologies that truly challenge their talents.Curious and creative in outlook, our success is built on the talent and energy of smart and driven people.MicroStrategy (Nasdaq:MSTR) is a worldwide leader in...

  • Area Manager

    1 month ago


    Farmington, New Mexico, United States Dungarvin inc Full time

    Dungarvin assists people with intellectual disabilities, developmental disabilities, physical disabilities, autism and/or mental health diagnosis in a variety of programs with a focus on person centered practices. We encourage people served to explore their dreams while our employees provide support in making meaningful decisions and providing active...


  • Farmington, New Mexico, United States Siapartners Full time

    Sia Partners is een next generation management consultancy bureau en pionier van Consulting 4.0.We bieden een unieke mix van AI en design capabilities, om daarmee traditionele consultancy te verrijken om een nog betere waarde te leveren aan onze klanten.Met 2.200 consultants in 18 landen en expertise in meer dan 30 sectoren en diensten, optimaliseren we...


  • Farmington, New Mexico, United States Department Of Homeland Security Full time

    Summary This position is located in the Department of Homeland Security, U.S. Coast Guard, Director of Operational Logistics, Office of Base Operations (DOL-3), Base San Juan, in San Juan, PR.Note: There is a 2.81% (of basic pay) Cost of Living Allowance (COLA) authorized for this position location. Please see Nonforeign Area Cost-of-Living Allowances for...


  • Farmington, New Mexico, United States Eurofins Full time

    Full-timeCompany Description Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable.From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories...


  • Farmington, New Mexico, United States Brightvision Capital Partners LLC Full time

    Associate Director, Project Management (Digital Marketing) Full-time Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas...


  • Farmington, New Mexico, United States Brightvision Capital Partners LLC Full time

    Associate Director, Project Management (Digital Marketing) Full-time Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media, and strategy capabilities. Digitas...

  • QA Senior Specialist

    1 month ago


    Farmington, New Mexico, United States Eurofins Full time

    The work we do at Eurofins matters, and so do our employees.At Eurofins, we put a focus on your professional growth.We provide our employees the ability to break into the biopharmaceutical industry and grow from the bottom up.We have the supportive teams and tools available to invest in you while also affording you work-life balance and a competitive...


  • Farmington, New Mexico, United States Eurofins Full time

    Auditeur(trice) Hygiène Alimentaire Senior (H/F) Avec plus de collaborateurs présents dans 900 laboratoires à travers 62 pays, le réseau de laboratoires Eurofins, coté au CAC 40, est l'un des leaders mondiaux de l'analyse environnementale, agro-alimentaire, pharmaceutique et cosmétique.Eurofins Analyses Alimentaires France est le réseau de...


  • Farmington, New Mexico, United States Eurofins Full time

    Auditeur(trice) Hygiène Alimentaire Senior (H/F) Avec plus de collaborateurs présents dans 900 laboratoires à travers 62 pays, le réseau de laboratoires Eurofins, coté au CAC 40, est l'un des leaders mondiaux de l'analyse environnementale, agro-alimentaire, pharmaceutique et cosmétique.Eurofins Analyses Alimentaires France est le réseau de...


  • Farmington, New Mexico, United States Grow Inc Full time

    Whether you're working from home or on your way to the office, chances are you're probably reading this because you're seeking a new adventure, or you're up for a new challenge.GROW Inc might just be that for youSo, who is GROW Inc?Founded in 2016, we're the Australian FinTech success story you probably haven't heard about.We're solving big problems in the...


  • Farmington, New Mexico, United States Grow Inc Full time

    Whether you're working from home or on your way to the office, chances are you're probably reading this because you're seeking a new adventure, or you're up for a new challenge.GROW Inc might just be that for youSo, who is GROW Inc?Founded in 2016, we're the Australian FinTech success story you probably haven't heard about.We're solving big problems in the...


  • Farmington, New Mexico, United States CapTech Consulting Full time

    CapTech is an award-winning consulting firm that collaborates with clients to achieve what's possible through the power of technology.At CapTech, we're passionate about the work we do and the results we achieve for our clients.From the outset, our founders shared a collective passion to create a consultancy centered on strong relationships that would stand...