Senior Brand Manager Old El Paso

2 weeks ago

Uxbridge, Massachusetts, United States General Mills Full time

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand.

We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre

One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future. What your role is

The Brand Manager role is accountable for driving growth for Old El Paso, brand across Northern Europe Distributor Markets. The SBM will have full brand planning responsibility Portfolio management as well as responsibility for brand budgets and media planning and spends in the markets.

Being a pro-active self-starter, entrepreneurial, and having a 'get things done' attitude will be key capabilities for success in this role. Worlds Food is our fastest growing platform across Northern Europe and the biggest contributor for fulfilling our regional 3OP ambition. Within the remit they will manage to grow different set of markets with exciting challenges across Northern Europe. From absolute leadership in highly established category context to setting some markets for success from category creation in order to unleash the full potential – definitely a unique challenge and superb opportunity for a strong commercial marketeer with the drive and ambition to deliver disproportionate growth in Foods. The Senior Brand Manager Snacks will be part of a Market Acceleration Team with the goal of maximizing the long-term equity and profitability of the Brands and will be required to show appropriate leadership to the wider business through the leading cross-functional teams. Key Responsibilities Robust planning and delivery of the brand strategy and performance across the 4P's, cascading across the cross functional business with clear direction and inspirational ambition to deliver against all growth initiatives. Steward the market and consumer agenda, building on the strong partnership with our central brand development team to influence insight-led core & innovation strategies that deliver our market goals. Lead the Brand Portfolio & 3-2-1 Innovation Pipeline, planning & impactfully implementing global and local innovation, renovation, PPA and outbound licensing initiatives.

Partner cross functionally to define and execute optimal consumer-first channel and customer engagement strategies for growth across Grocery and Non-Grocery. Develop and present the annual category growth plans to all key customers in partnership with the Category and Sales teams.

Be the local champion of the brand

  • elevate, engage and inspire internal + external brand passion & belief

What you will bring to the team An experienced marketer with deep personal accountability for delivering brand and business results 7+ years of marketing/brand management experience preferably within FMCG and already at a senior level Leadership skills A Strategic Thinker and Storyteller Able to set clear strategies & tactics, and galvanise a team around them A strong communicator that can articulate with clarity, influence widely, foster relationships and navigate a matrix organisation A decisive, pragmatic, problem solver Appetite to contribute to a positive, uplifting team culture Consumer centricity Development and articulation of strategy through a consumer lens External orientation, thriving off the challenge of understanding the consumer Creative thinking beyond the traditional that translates brand strategy to consumer relevant ideas Commercial acumen P&L fluency (including drivers) Data analytics – intuitively grasping key insight to translate to action Cross functional acumen Customer & Category understanding within FMCG Working knowledge of the other functions and their impact to business and P&L

General Mills Marketing Competencies Stewards Brands & Categories

  • builds and protects brands/categories by personally ensuring the clarity, alignment and effectiveness of brand/category strategies and tactics for consumers and the enterprise Creates the

New & Different to Unlock Growth

  • Drives consistent and sustainable brand/category growth through the relentless pursuit and support of smart innovation and value-added change.

Leads & Orchestrates

  • Achieves exceptional results by building cohesive teams and inspiring well-coordinated brand/category contributions across the matrix.

Sets Strategies & Makes Decisions

  • Maximizes long-term brand/category value through strategies, decisions and actions that create and leverage competitive differentiation and advantage across global regions and markets

What you get from us A Certified Great Place to Work, Certified Best UK Workplace and Best Workplace for Wellbeing & Women Flexible and employee-focused work culture Equal Employment opportunities Competitive package with benefits At General Mills, we are committed to recruiting ,retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. Come and be part of our team's journey. Hungry to Shape the Future.

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