ELCU: MAC/Dr. Jart+/The Ordinary

Description

The Specialty Multi Partner (SMP) is responsible for driving sales in the SM Channel. The SMP is a selling specialist who possesses expertise across beauty categories; sales, coaching and training, event execution and store-level relationship building. Passion for cosmetics, loads of energy and a positive attitude, sell thru savvy, excellent communication skills and a reputation for follow-through and follow up are essential. This role will cover Specialty Multi location specific business.

They will spend 90% of their time in store, leading the sales activities, on the sales floor, coaching, training, interacting with store leadership and brand-dedicated staff, and consumers to drive client acquisition, engagement, and conversion.

The SMP is a 'Brand Ambassador'; in doors focused on training and educating the consumer and retailers on their brand products and brand story. And uphold brand merchandising standards. The SMP will plan, coordinate, schedule and execute training and events within their region/territory to ensure proper positioning and deliverance of a universal education brand message that drives retail sales.

Qualifications:

Retail Sales

Consumer Facing Side-by-Side Selling/Driving Conversion through coaching activities, selling, and training team.

• Coordinate optimal store visit schedule with the Field Sales Leader and strategize plans to achieve/exceed sales goals and execute corporate initiatives, including relationship building.
• Responsible for achievement of sales plan for each door within territory through Influencing team in driving sales, excellent customer service
• Cross sell within the ELC Brand Portfolio, while focusing on Hero Products.
• Proficiency in leveraging social & digital media to drive sales and consumer engagement.
• Execute and follow up on all corporate education, event initiatives and programs as directed Field Sales Director
• Partner with retailer and brand to ensure seasonal merchandising updates are executed.

Coaching/Training/Education (beauty teams and freelance staff)
• Deliver effective sales coaching: modeling, observing, and providing feedback to ensure effective delivery of sales techniques for varying consumer profiles, including cross selling techniques for new consumers, to ensure sales goal achievement.
• Analyze and evaluate how the Freelance team is using training knowledge to drive sales, as well as recognize and coach to opportunities for improvement,
• Educate teams on top selling ELC products to increase Freelancers' ability to recommend cross brands relevant to the customer.
• Support brand education: ensure Freelancers are well-versed in brand messaging, differentiation, and assortment.
• Train all retail associates, inter-sell associates and freelancers on all brand products and the appropriate selling skills needed to achieve sales goals.
• Execute in store trainings on hero products in addition to seasonal launches, negotiate using retailer tools and local partnerships as applicable.
• Develop Freelancers to execute store negotiated event strategy, including goal setting and achievement to goal performance.
• Monthly execution of corporate and store generated events.

Building retailer relationships
• Develop and maintain relationships with store management and personnel to ensure ongoing support of brand event and sales initiatives.

Events/ Calendar Execution
• Review sales weekly, strategize and collaborate with the Field Sales Leader to drive brand initiatives and events to deliver results.
• Build and maintain positive working relationships with store staff, by adhering to scheduled visits, building brand presence, and using retailer tools.
• Initiate innovative ways to impact sales and drive retail results.
• Partner with retailer and brand to initiate animation on all store visits.
• Create monthly calendar to optimally support focus doors and sales achievement.
• Create and activate store visit calendar, and recap store successes, opportunities and action plans post-visit.
• Monthly execution of corporate and store generated events.

Anticipated Base Salary Range $60, $90, Depending on qualifications, skills, experience and/or budget). In addition, The Estee Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time. In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s)).