NAMR Brand Activation

3 weeks ago

Miami, Florida, United States Boston Consulting Group Full time
WHAT YOU'LL DO
The temporary NAMR Brand Strategy & Activation Senior Manager is responsible for driving strategic integrated marketing programs including events, corporate awards and reputation-building content that is developed and executed for North America. In alignment with regional and global priorities, we target our key audiences (talent, clients, alumni, employees).

This position requires coordination and alignment with several stakeholders across BCG (e.g. North America Marketing/Comms Team, Global, Practice Area and Local Marketing Teams, North America Talent Acquisition and People teams), and therefore requires strong relationship management skills, senior stakeholder communication skills, customer orientation, expert project management and powerful, audience-specific written communication. This is a strategic position with a strong foundation in storytelling, brand experience, and measurement of outcomes. Requires strong creative problem-solving skills, and the ability to lead work across a team. Comfort managing a team's workload and lean in on the stickiest piece of key projects. It's expected this temporary assignment lasts approximately 9 months.
YOU'RE GOOD AT
  • Integrated marketing and program management from an idea through strategy, execution, amplification and measurement.
  • Strong project management and work plan development skills.
  • Manage the work across a small team.
  • Connect dots with other team leads to ensure that program is launching smoothly across channels and with key audiences.
  • Measuring the impact of a program and telling the story of the performance.
  • Participate in special projects or perform other duties as requested.
YOU BRING (EXPERIENCE & QUALIFICATIONS)
  • BA/BS required, MBA or advanced degree preferred
  • 10+ years of Marketing experience in a professional service firm experience or exposure a plus
  • Experience working in a matrixed organization or with complex set of stakeholders.
  • Travel as needed, planned in advance
YOU'LL WORK WITH
BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
ADDITIONAL INFORMATION
This temporary role currently requires 3 days a week in office presence. This provides flexibility the remaining 40% of the work week. This hybrid work plan allows for critically important learning, collaboration and networking with our colleagues.

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