Sr. Marketing Automation Strategist

Found in: beBee jobs US - 2 weeks ago

Carpinteria, California, United States Motion Recruitment Full time
Leader in their industry, our exciting global SaaS construction platform client seeks a contract Sr. Marketing Automation Strategist. This is a remote position.

We're looking for a Sr. Marketing Automation Strategist to join our Marketing Automation team. In this role, you'll help us fuel our customer flywheel by delivering best-in-class marketing campaigns and building automated programs to nurture and retain customers. You'll own, maintain, and scale our Braze and Marketo databases, including segmentation, data cleansing, privacy and compliance, and system optimization. This role will lead the buildout of our email and in-app notification programs in Braze to help drive adoption, retention, and expansion.

As a Sr. Marketing Automation Strategist, you'll partner with stakeholders across marketing, customer success, and operations to maximize our customer lifecycle initiatives and help stand up our end-to-end customer nurture strategy across email, in-app messages, and push notifications. You'll use your analytical skills to define operational processes and implement technical solutions in both Braze and Marketo.

This position reports to our Senior Manager, Marketing Automation and can be based remotely in the United States. We're looking for someone to join us immediately.

Contract Duration: 6-Months

Required Skills & Experience
  • Bachelor's Degree in Marketing or Business, or comparable work experience
  • 5+ years of experience in a B2B demand generation capacity, ideally in marketing automation/operations or email marketing
  • Experience working in a marketing automation platform (preferably Braze & Marketo)
  • Experience working in a CRM system like Salesforce and/or an ABM platform like Demandbase
  • Experience with reporting on email campaign and program performance and providing insights and recommendations
  • A critical thinker who is highly organized and detail-oriented
  • Familiarity with editing and optimizing HTML, CSS, and Liquid

    What You Will Be Doing

    Daily Responsibilities
    • Execute on all global email campaigns, nurture programs, in-app messages, content cards, and push notifications in Braze, including segmentation, testing, deployment, and continuous optimization
    • Manage our prospect and customer database, ensuring data hygiene, compliance measures, accurate tagging, and troubleshooting any data issues between Braze, Marketo, and Salesforce
    • Collaborate with the Lifecycle Marketing team on the ideation, implementation, and measurement of omnichannel nurture strategies to maximize activation, engagement and retention across the entire customer journey
    • Develop reports and dashboards that enable stakeholders to make data-driven decisions on marketing campaign strategies
    • Provide input on campaign and program improvement, analyze email/in-app message performance, and provide testing recommendations
    • Assist in the integration of new marketing technologies into Braze, Marketo, Demandbase, and Salesforce
    • Act as the subject matter expert on email and nurturing best practices

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