Search and Measurement Manager

Found in: beBee jobs US - 2 weeks ago

Indianapolis, Indiana, United States Roche Full time
Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people's varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.

The Position

Your Opportunity

In this role, you will oversee and ensure the successful build of all search-specific plans and measurement approaches for our holistic brand and digital team, inclusive of digital communicators and digital marketers. The role plays an important role in delivering SEO and analytics value for prioritized projects and campaigns. You will design, implement and execute the search strategy, merging it with a successful measurement strategy. You will set measurable goals for campaigns and projects and establish benchmarks and key performance indicators as appropriate.

Responsibilities

- Conduct audits of content to ensure all materials are optimized for SEM and SEO, making recommendations for copy and keyword improvements
- Review tags and metadata for our U.S. Diagnostics website and other relevant websites when appropriate
- Help us grow search rankings organically
- Strategize to benefit prioritized pay-per-click campaigns
- Work with multiple stakeholders across the organization on varied campaigns, consulting and consistently, continuously monitoring campaigns to ensure optimal performance for all business partners (sales-and-marketing franchises, communications, etc.)

- Strategize, deliver and analyze holistic SEO plans for our franchises and business areas as appropriate

- With an understanding of how content plays into SEO, deliver both content audits and keyword analyses to ensure all content assists in the improvement of search engine presence

- Detail-oriented, timeline-driven approach to leading all SEO strategy for multiple areas across the organization
- Ability to manage multiple stakeholders and projects at once
- Strong understanding of business objectives and creating search strategies that help meet or exceed those goals, then presenting on them to internal stakeholders including area leaders
- Data-driven decision-making with a consultative but authoritative approach

Who You Are

You are passionate about delivering support of healthcare solutions that benefit patients. You have a solutions mindset and a learner's energy. Your career has been search- and measurement-centric to date, rather than in the arena of digital strategy. You are both a strong SEO strategist and SEO analyst. You bring excellent analytical and problem-solving skills to all you do, and you enjoy collaborating. You relish keeping pace with trends in search (SEM, SEO, etc.), search engines and online marketing, in general and as it pertains to our industry.

Qualifications
  • Bachelor's degree required
  • 5 years of professional experience in search and/or digital measurement, or related roles required
  • 5+ years of experience documenting data requirements, rules and, assumptions
  • 5+ years of experience in analytics suites such as Google Analytics, Adobe Analytics or similar platform(s)
  • 5 + years of experience with data visualization in Looker Data Studio, Tableau, Domo, Microsoft BI or similar platform(s)

Relocation benefits are not available for this job posting.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives.

Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

  • AI Product Manager and Prompt Engineer

    Found in: beBee jobs US - 1 week ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • AI at Lilly Product Manager and Prompt Engineer

    Found in: beBee jobs US - 1 week ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Associate Director

    Found in: beBee jobs US - 2 weeks ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Sr Director-External Innovation

    Found in: beBee jobs US - 7 days ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Management Analyst

    Found in: beBee jobs US - 7 days ago

    Indianapolis, Indiana, United States Department Of Veterans Affairs Full time

    Summary As a Management Analyst you will develop recommendations for program officials and supervisors and strives to have viable recommendations accepted by operating components. Recommendations include development of new or modified work methods, procedural changes, systems variations, and acceptance of new technology developments. DutiesDevelops...

  • Indianapolis Area

    Found in: beBee jobs US - 2 weeks ago

    Indianapolis, Indiana, United States Jackson Physician Search Full time

    Pulmonary Critical Care-Outside Indianapolis Mix of clinic versus hospital coverage 1 week hospital coverage, 3 weeks of clinic Focus on clinical excellence and patient satisfaction Opportunity to educate and train students Strong mentorship available Competitive salary with added bonus incentives Generous sign on, retention and relocation 27 days...

  • Rheumatology | Indianapolis | Competitive Comp | 32 days PTO

    Found in: beBee jobs US - 3 days ago

    Indianapolis, Indiana, United States Jackson Physician Search Full time

    Rheumatology- Indianapolis 2 physicians and 1 APP currently 4.5 day work week Excellent support staff Outpatient with light call 1-2 consults per week Strong referral system Competitive salary with added bonus incentives Generous sign on, retention and relocation 27 days PTO plus 5 days CME Full benefits and paid malpractice And More The...

  • Principal Scientist- API EM TS/MS LM

    Found in: beBee jobs US - 2 weeks ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Rheumatology | Indianapolis | Competitive Comp | 32 days PTO

    Found in: beBee jobs US - 1 week ago

    Indianapolis, Indiana, United States Jackson Physician Search Full time

    Rheumatology- Indianapolis 2 physicians and 1 APP currently 4.5 day work week Excellent support staff Outpatient with light call 1-2 consults per week Strong referral system Competitive salary with added bonus incentives Generous sign on, retention and relocation 27 days PTO plus 5 days CME Full benefits and paid malpractice And MoreThe community:From the...

  • Risk Management Engineer

    Found in: beBee jobs US - 2 weeks ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Associate Director, External Collaborations

    Found in: beBee jobs US - 2 weeks ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Project Manager Commercial Construction

    Found in: beBee jobs US - 1 week ago

    Indianapolis, Indiana, United States gpac Full time

    Construction Project ManagerWe are searching for an experienced Project Manager with a background in ground up commercial construction. This is an opportunity to work with one of the premier general contractors on signature projects.Construction Project Manager Job Responsibilities: Plans all phases of the construction lifecycle from initiation to...

  • LRL HSE Industrial Hygiene

    Found in: beBee jobs US - 7 days ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Associate Director

    Found in: beBee jobs US - 2 weeks ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Sr. Manager – QA Operations

    Found in: beBee jobs US - 7 days ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Associate/Sr. Associate/Manager

    Found in: beBee jobs US - 22 hours ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Associate Director – Laboratory Management and Operations

    Found in: beBee jobs US - 2 weeks ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Benefit-Risk Management Scientist

    Found in: beBee jobs US - 1 week ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Solution Architect

    Found in: beBee jobs US - 7 days ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...

  • Automation Engineer

    Found in: beBee jobs US - 2 weeks ago

    Indianapolis, Indiana, United States Eli Lilly and Company Full time

    At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities...