Pre Engineered Metal Building Marketing Manager

1 month ago


Houston, Texas, United States gpac Full time

Gpac is partnered with a Manufacturing company that is looking for an innovative marketing manager to use their creative marketing and design skills in a B2B environment with a diverse product portfolio.

Primary Position Responsibilities:

  • Actively work with sales and leadership to support and identify opportunities and develop successful B2B growth strategies
  • Develops and expands the company's digital presence through social media, email, web advertising, and other online sources
  • Develops innovative strategies to attract customers to the company's brand through various web-based marketing programs and search engine optimization (SEO) techniques; compiles and analyzes data to measure the effectiveness of the strategies
  • Creative execution of production art and graphic design work for all sales and marketing collateral
  • Develop marketing campaigns that support our outstanding customer service and keep our products in the minds of our awesome customers
  • Manages the departmental project management system and prepares detailed and timely marketing project reports by collecting and summarizing project production schedules
  • Maintains an understanding of industry trends affecting customers and the company and make appropriate recommendations regarding sales and marketing strategy around them
  • Manages the production of artwork, sourcing images, print buying and checking copy
  • Manages the in house marketing team and ensures cross functional training to provide exceptional customer service to internal and external customers. Sources and manages outside resources to supplement the skill set of the internal team.
  • Layout site maps for web and work closely with an offsite advertising agency for company website development
  • Researches and proposes potential trade shows for all companies within the family, manages the logistics and deliveries for all trade shows, and creates eye-catching pre-show and post-show communications
  • Support a sales team in efforts to identify new products and markets to grow market share
  • Spends time in the field to gain a deep understanding of the product line for all divisions, the customers we serve, and the value our products deliver to customers
  • Participate in various project market research efforts

Requirements:

  • Bachelor's degree in Marketing or a closely related field is preferred
  • Must have previous experience creating marketing strategy and managing projects
  • Experience with normal and digital marketing, content marketing, and social media marketing are required
  • Manufacturing or Industrial experience is strongly preferred
  • Previous experience managing an internal team and coordinating outside resources is required
  • Must have excellent oral and written communication skills
  • Strong interpersonal and customer oriented skills are required for this position, including excellent presentation skills
  • Must have the ability to work collaboratively with all levels of the organization, including working closely with the sales team
  • Must be familiar with Adobe Creative Suite, Adobe Premier and/or Final Cut Pro Vision/Audio Editing Software, and Microsoft Office. Knowledge of HTML coding is helpful, but not necessary
  • Must have the ability to work around large construction and railway equipment and machinery

Please reach out to or with any questions.



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