Analyst, Paid Social

4 weeks ago

Detroit, Michigan, United States Publicis Groupe Full time

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

Job Description

The Analyst position is an entry-level position meant to grow and apply paid social media knowledge to activate accounts, provide recommendations, and assist in development of actionable insights. This role will collaborate with the team to develop innovative strategies built to meet and exceed client business objectives, and will optimize to increase delivery and performance.

Our social team works across a diverse range of industries and with some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic team player with paid social knowledge who is keen to fully engage with the team and the account.

Role Objectives:

  • Help drive day-to-day innovative strategies to meet and exceed client business objectives and lead tactical execution and optimization of social campaigns
  • Assist with optimizing, implementing, and analyzing paid social marketing activities
  • Support execution of customer, media, brand, and market research that produce unique insights and opportunities
  • Partner with the Sr. Analyst to support the Social Manager in driving strategic social expertise within the team
  • Report on key metrics for campaign effectiveness and develop key insights for optimization
  • Facilitate the sharing of data and insights among relevant internal parties to inform future strategies
  • Foster strong relationships with internal teams and client groups

Qualifications

  • Bachelor's degree or higher in marketing, advertising, business, marketing, or equivalent
  • Up to one year of experience in paid social bid management, paid social campaign development/management/optimization with the use of leading Social platforms (e.g. Facebook, Twitter, etc.)
  • Digital media operations experience preferred
  • Strong analytical thinking and mathematical skills and an ability to manage data
  • Experience with Facebook and Twitter Ads platform or 3rd Party API technology
  • Understanding of Search PPC and digital display advertising
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong organizational and communication skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Additional Information

REQ #

#LI-Hybrid


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