Marketing Coordinator

1 month ago

New York, New York, United States teamworkonline Full time

LEGENDS

Legends is a holistic agency that specializes in delivering solutions for legendary brands. We approach each project with our 360-degree service solution. Our Global Planning, Global Sales, and Hospitality service solutions collaborate on every project to ensure success across each of our six verticals including professional sports, collegiate, attractions, entertainment, international, and conventions.

Our intellectual property is our people. It's our expertise that makes up Legends. We know what it's like to be on the team, business, or athletic department side, which drives our passion in creating solutions for our partners. Collectively, our leadership has over 300 years of experience in sales and sponsorship, analytics and valuation, hospitality and operations.

ATTRACTIONS

Global Attractions is a natural progression from Legends 360-degree platform for success. Our unrivaled guest experience and deeply researched sales and planning methodologies give us an edge. Legends currently operates 10+ attractions around the globe. We bring together some of the brightest experiential and attraction masterminds around the globe to ensure each brilliant idea is regionally relevant and destined to dazzle, delight and drive a steady stream of diverse visitors.

  • Custom narratives to guide the journey, delivered to deeply engage distinct visitor groups.
  • Bold and dramatic design to push the envelope on the physical space and inspire awe and wonder.
  • Re-imagined dining experiences to delight local foodies.
  • Leading-edge technology and innovation to drive interactivity and create fully immersive experiences.

Legends manages all operations across ticketing, special events, sponsorship food and beverage and retail for Attractions partners.

ONE WORLD OBSERVATORY

Positioned at the top of One World Trade Center, the tallest building in the Western Hemisphere, on levels 100, 101, and 102 – One World Observatory provides guests with unique, panoramic views of New York City, its most iconic sites, and surrounding waters from 1,250 feet. A customized guest experience complements the seemingly endless views - which evoke feelings of the City's signature pride, hope and determination - including special interactive experiences and dining options, plus a sit-down restaurant.

THE ROLE
The Marketing Coordinator will work as part of a team to support key marketing functions that support ticket sales to One World Observatory. The position will lead development and execution of digital content strategies including end-to-end management of social media channels, drive efficient project management of various activations, support attraction product and pricing strategies, act as liaison to operations, and perform other duties as requested. The position will be responsible for managing multiple concurrent projects under the advisement and guidance of the Senior Marketing Manager. The role also reports to the Marketing Manager.

ESSENTIAL FUNCTIONS

  • Digital Marketing:
    • Assist with day-to-day communication with the advertising agency. Formulate communication strategies to support the various lines of business including ticket sales, restaurant covers, and private event leads
    • Support with end-to-end management of social media channels. Harness the power of storytelling to create and curate compelling content across diverse social media platforms with a focus on Instagram, TikTok, LinkedIn, and YouTube
    • Monitor and analyze social campaign performance and suggest improvements
    • Develop the content and deployment schedule for email marketing
  • Project Management:
    • Work as an internal "account manager" for various business units, departments and with third parties and external agencies
    • Project manage activations including program development, collateral needs, and promotional touchpoints
  • Departmental Reporting:
    • Support departmental reporting across all marketing efforts including digital marketing, promotions, and PR
    • Track effectiveness of campaigns and identify optimization efforts

QUALIFICATIONS

  • Excellent copywriting and proofreading skills
  • Strong creative aptitude, interpersonal and analytical skills
  • Must work well in a fast paced, team-oriented environment
  • Ability to take constructive criticism and change direction to suit operational needs
  • Positive attitude toward colleagues and outside vendors
  • Bachelor's degree required
  • One to three (1-3) years professional experience in marketing communications or product marketing
  • Thorough understanding of marketing and branding. Project management experience a plus
  • Proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Experience with Google Analytics, social analytics, CMS platforms, and email platforms is a plus
  • Experience with Adobe Creative Cloud applications, mainly Photoshop, InDesign, Acrobat, and Illustrator is a plus

COMPENSATION

$27.5/hour, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401(k) plan.

WORKING CONDITIONS

ON-SITE: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear, use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

ExperienceRequired
  • 1 - 3 years: Time spent in like or similar role
EducationRequired
  • Bachelors or better in Marketing or related field
Licenses & CertificationsPreferred
  • Google Analytics
  • Adobe Certified Expert
SkillsPreferred
  • Microsoft Office(Excel, PPT, Word, Outlook)
  • Adobe (InDesign, Photoshop, Illustrator)
  • Team Work
  • Content Writing
  • Communication
BehaviorsPreferred
  • Innovative: Consistently introduces new ideas and demonstrates original thinking
  • Team Player: Works well as a member of a group
  • Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
MotivationsPreferred
  • Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
  • Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
  • Goal Completion: Inspired to perform well by the completion of tasks

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