Associate Director VYEPTI Consumer Marketing

4 weeks ago

Deerfield Beach, Florida, United States Lundbeck Full time

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth

SUMMARY:

The Associate Director of VYEPTI Consumer Marketing is responsible for execution of the VYEPTI consumer marketing strategy. The role is focused on driving brand awareness, intent and consideration through an omni-channel marketing plan. Key priorities will meet brand objectives through marketing and media tactics aimed at educating patients about VYEPTI and supporting their treatment journey. Decisions will be informed through research, reporting & analytics and industry trends.

ESSENTIAL FUNCTIONS:

Execute the brand strategy for VYEPTI Consumer Marketing by utilizing sound marketing principles, analytics, and market research

Apply market research skills to develop and optimize patient journeys, personas, messaging, etc.

Propose innovative ideas and tactics to elevate brand work

Participate and consult in brand planning

Collaborate cross-functionally with partners including digital solutions, data & analytics and market research to identify business impactful insights then pull through into marketing execution

Recommend and develop measurement plans and reports to help make business decisions

Leverage omnichannel best practices to develop and execute website, crm, media and in-office marketing tactics

Manage within relevant budgets, ensuring projects are completed on time and within scope

Ensure all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review processes

Achieve alignment through collaboration and communication with: brand leadership, data & analytics, market research, sales training, finance, regulatory affairs, product communications, and other cross-functional partners

REQUIRED EDUCATION, EXPERIENCE and SKILLS:
Accredited Bachelor's degree

7+ years omni-channel marketing experience including digital marketing, sales, or other relevant commercial or analytical experience

4+ years brand marketing experience within pharmaceutical, medical device, biotech, or healthcare industries

Demonstrated ability to work independently with limited direction, influence others, and build consensus

Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint

Excellent communication and presentation skills

Experience managing third-party vendor/agencies, keeping them in budget and ensuring that their activities are aligned with brand strategy

PREFERRED EDUCATION, EXPERIENCE and SKILLS:
Marketing and media optimizations, social strategy and execution, campaign management

Specialty pharma experience

New Product launch or indication expansion

Marketing IV infusion products

Prior success with developing and implementing test & learn initiatives and driving business decisions with data & analytics

TRAVEL:
Willingness to travel up to 10% domestically. International travel may be required

Why Lundbeck
Lundbeck offers a robust and comprehensive benefits package to help employees live well and protect their health, family, and everyday life. Information regarding our benefit offering can be found on the U.S. career site.

Lundbeck is committed to working with and providing reasonable accommodations to disabled veterans and other individuals with disabilities during our employment application process. If, because of a disability, you need a reasonable accommodation for any part of the application process, please visit the U.S. career site.

Lundbeck is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, and any other characteristic protected by law, rule, or regulation. Lundbeck participates in E-Verify.

  • Associate Director VYEPTI Consumer Marketing

    1 month ago

    Deerfield Beach, Florida, United States Lundbeck Full time

    Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain...

  • Associate Director VYEPTI Consumer Marketing

    3 weeks ago

    Deerfield Beach, Florida, United States Lundbeck Full time

    Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain...

  • Associate Director VYEPTI Consumer Marketing

    1 month ago

    Deerfield Beach, Florida, United States Lundbeck Full time

    Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain...

  • Associate Director VYEPTI Consumer Marketing

    3 weeks ago

    Deerfield Beach, Florida, United States Lundbeck Full time

    Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain...

  • Head of Consumer Marketing, UPLIZNA- Rare Disease

    3 weeks ago

    Deerfield Beach, Florida, United States Amgen Full time

    HOW MIGHT YOU DEFY IMAGINATION?If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products...

  • Head of Consumer Marketing, UPLIZNA- Rare Disease

    1 month ago

    Deerfield Beach, Florida, United States Amgen Full time

    HOW MIGHT YOU DEFY IMAGINATION?If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products...

  • Head of Consumer Marketing, UPLIZNA- Rare Disease

    7 days ago

    Deerfield Beach, Florida, United States BioSpace, Inc. Full time

    Job Details HOW MIGHT YOU DEFY IMAGINATION? If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering...

  • Director of Brand Marketing

    7 days ago

    West Palm Beach, Florida, United States Revive MD Full time

    THE ROLE: MARKETING DIRECTOR The Marketing Director will serve as a key member of Revive by building effective multi-year marketing plans that deliver on brand aspirations and business objectives. They are a marketing strategist, brand steward and creative visionary and lead a growing small team of social media, ad buyers, creative and marketing generalists....

  • Talent Management Associate Director

    1 week ago

    Deerfield Beach, Florida, United States Wolters Kluwer N.V. Full time

    Partner with the Corporate Division HRVP and LOB team to establish, drive, and manage the Division talent agenda in alignment with the Wolters Kluwer talent strategy and priorities. Partner with the Analytics COE to analyze metrics and qualitative da Director, Talent, Associate, Management, Business Partner, Support, Technology

  • Marketing Manager

    7 days ago

    Deerfield Beach, Florida, United States Butterfly Effects Full time

    Marketing Manager Butterfly Effects is a leading national provider of treatment services to families affected by autism spectrum disorder (ASD). The company is searching for a Marketing Manager to work out of our corporate headquarters in Deerfield Beach, FL. This is the ideal opportunity to step into a growing coming and stretch your career The Marketing...

  • Marketing Specialist

    7 days ago

    Deerfield Beach, Florida, United States Florida Construction Connection Full time

    Job DescriptionJob DescriptionTitle: Marketing Specialist (Deerfield Beach, FL)DO YOU WANTA career with on-the-job training and feedbackStability with a company that has been in business for 20 yearsCompetitive compensation including base salary, quarterly team bonus and benefitsTo make a difference by guiding others for successAn outlined path for career...

  • Director of Student Activities

    7 days ago

    Deerfield Beach, Florida, United States Jewishsac Full time

    Director of Student Activities Rochelle Zell Jewish High School is searching for an energetic and innovative Director of Student Activities who will lead the informal curriculum of the school. The ideal candidate will be a proven leader in Jewish summer camps, youth groups, or other informal educational settings. The Director of Student Activities will be a...

  • Vp of Marketing

    7 days ago

    Deerfield Beach, Florida, United States Vantage Specialty Chemicals Full time

    Vantage is a leading supplier of naturally derived specialty ingredients and formulations that cater to the evolving needs of industrial and consumer markets. Through our chemistries, our customer focus and our global footprint, we are ENABLING TOMORROW'S SOLUTIONS TODAY.As a company on the move, you'll be working as part of a collaborative team and getting...

  • Senior Digital Marketing Manager

    7 days ago

    Deerfield Beach, Florida, United States Danaher Corporation Full time

    Leica Biosystems mission of Advancing Cancer Diagnostics, Improving Lives is at the heart of our corporate culture. Were a global leader in cancer diagnostics with the most comprehensive portfolio from biopsy to diagnosis. Our easy-to-use and consistently reliable offerings help improve workflow efficiency and diagnostic confidence. Our associates know that...

  • Lead Marketing Strategy

    7 days ago

    Deerfield Beach, Florida, United States Discover Full time

    Discover. A brighter future. With us, you'll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it - we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique...

  • Senior Financial Analyst/Associate, Finance and Capital Markets

    1 week ago

    Deerfield Beach, Florida, United States LanzaJet Full time

    Sr. Financial Analyst/Associate, Finance & Capital Markets Deerfield, IL (In Office) Company Overview Looking to make a meaningful impact on the world through cutting-edge cleantech on a global scale? Join LanzaJet, Inc., one of the world's leading clean energy technology companies focused on decarbonizing the transportation sector. LanzaJet produces...

  • Principal Market

    7 days ago

    Deerfield Beach, Florida, United States Discover Full time

    **Discover. A brighter future.** With us, youll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique...

  • Associate Director Global Procurement

    7 days ago

    Deerfield Beach, Florida, United States Baxter Healthcare Corporation Full time

    Vantive: A New Company Built On Our LegacyBaxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care...

  • Director of Marketing

    7 days ago

    North Miami Beach, Florida, United States Now Hiring You, LLC Full time

    Our client is a premier law firm specializing in Personal Injury, dedicated to providing top-tier legal services and achieving outstanding outcomes for our clients. With a commitment to excellence, innovation, and compassion, they have established themselvesas a leader in the legal industry. They pride themselves on personal commitment to each and every one...

  • Associate Director, Strategic Consulting

    1 month ago

    Deerfield Beach, Florida, United States Lundbeck Full time

    Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain...