Brand Manager

Found in: beBee jobs US - 2 weeks ago

Sharon, Pennsylvania, United States PepsiCo Full time

To continue our success, we currently have an exciting opportunity for a Brand Manager for Gatorade.This role will be responsible for developing, managing, and implementing all aspects of the marketing mix for the Gatorade brand including (but not limited to) strategy, communications, innovation , activation, and strategic partnerships.Lead 12-18 month brand strategy for Gatorade, whilst supporting the Marketing Manager in the development of the 36+ month strategy and in collaboration with the bottler and global support team.Develop clear communication strategies for Gatorade, delivering above the line campaigns from brief creation right through to production and post campaign delivery including coordinating appropriate consumer testing to deliver best in class campaigns.Manage the execution and application of key Gatorade sponsorship properties with the sports marketing agency and rights owners, to ensure Gatorade is represented effectively.Proven success in some of the following core marketing areas; comms development (film as well as strong experience in digital and social content development and deployment), media planning (inc digital), TTL programme development, innovation, research, agency management.With a large portfolio of , PepsiCo Australia & New Zealand employs more than 1,600 people across ANZ at Smiths Snack Food Company, Bluebird Foods NZ and PepsiCo Beverages.With global brands like Doritos, Gatorade, and Pepsi Max, we also make some home-grown favourites such as Smith's Chips, Red Rock Deli, Twisties, and our Bluebird NZ snack brands.

  • Brand Manager

    Found in: beBee S US - 2 weeks ago

    Sharon, United States PepsiCo Full time

    To continue our success, we currently have an exciting opportunity for a Brand Manager for Gatorade.This role will be responsible for developing, managing, and implementing all aspects of the marketing mix for the Gatorade brand including (but not limited to) strategy, communications, innovation , activation, and strategic partnerships.Lead 12-18 month brand...

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