Sr. Communications Manager

4 weeks ago

New York, New York, United States Fora Travel Full time

About Fora

Hi, we're Fora. We're reimagining the travel advisor industry with fresh eyes, and building a travel agency that is modern, inclusive, tech-enabled and well, cool.

Fora is a next-generation travel platform that, through training and tools, enables anyone to become a travel agent. Fora's mission is to empower 100,000 entrepreneurs to transform their passion for travel into revenue, and we're doing it by curating the most incredible experiences for travelers.

Fora was founded in 2021 by travel entrepreneurs Henley Vazquez, Jake Peters and Evan Frank – who shared one big idea. Since then, we've grown to a team of 50+ full-time employees, with an office headquarters in Tribeca, New York City.

We are fortunate to be backed by an incredible group of investors and are looking for more talented and mission-driven individuals to join our team.

About The Role

As the Sr. Communications Manager at Fora, your mission is to craft and execute a comprehensive communications strategy that resonates on a deep level with both our advisor community and our broader audience. You'll take charge of sharing our latest developments—from company news and product launches to insightful industry trends—ensuring that our messages are not only delivered but truly felt. Your role is instrumental in curating content that connects, educates, and inspires, maintaining the essence of Fora empowering the next generation of travel advisors.

In collaboration with the Senior Director of Commercial Strategy and a variety of dynamic teams, you will align our communications efforts with Fora's overarching goals and the varied interests of our advisor community. Through creative content creation you'll amplify Fora's presence, engaging our community and prospective advisors with compelling stories that highlight our unique approach to travel advising.

Strategic Communications Planning and Execution

  • Lead the creation and execution of a comprehensive communications strategy that boosts brand awareness and underscores our cultural significance, deploying innovative digital strategies and global PR initiatives that resonate with our key messages and target markets.
  • Drive the development and launch of campaigns and programs aimed at enhancing brand loyalty and using technology to improve customer relationships, while also crafting internal communication plans to keep advisors informed and engaged.
  • Oversee the communications calendar to optimize the channel and content strategy for every company announcement and initiative, ensuring messages are timely, relevant, and impactful.
  • Work collaboratively to create and share engaging content such as press releases, articles, Q&A sessions, and multimedia materials.
  • Coordinate across teams to develop content that aligns with our mission, ensuring all communications are consistent with our brand values and PR strategies.

Media Relations and Outreach:

  • Foster and sustain relationships with key media figures across different platforms to share and enhance the visibility of our stories.
  • Craft and carry out strategic pitches that reflect our editorial vision and business objectives, making use of platforms like Cision for specific outreach.
  • Organize media activities for company events to boost Fora's image and foster lasting media relationships.
  • Interact with a variety of sectors to expand our media coverage and advance our company's mission.
  • Keep up-to-date on industry trends, competitor activities, and new tools to stay relevant and informed.

Advisor Communications:

  • Implement communication strategies that connect with advisors regarding company updates, new products, partnerships, and events.
  • Ensure consistency across all advisor communications, aligning with our PR strategies and brand values.
  • Maintain our brand's voice and tone across internal communication channels and enforce best practices.
  • Coordinate with internal partners to ensure that our advisor-related programs reflect their vision and the needs of the communities they serve.
  • Assist in creating materials for town halls and other advisor-specific communications.

Performance Measurement and Reporting:

  • Monitor and report on key performance indicators (KPIs) related to our communications impact, including influence, editorial performance, and global PR activities.
  • Assess the effectiveness of communication strategies in achieving business objectives, increasing brand awareness, and enhancing engagement.

REQUIREMENTS

  • 6-8 years of Communications experience for a leading consumer brand or agency
  • Bachelor's degree in Communications, Marketing or related field
  • Strong command of the media, entertainment and cultural landscape, with a broad network of contacts across national consumer broadcast, travel, entertainment, media trade, and tech outlets.
  • Experience in internal and external communications with the ability to be a creative storyteller for Fora and our advisor community
  • Ability to own and manage multiple projects and meet deadlines in a fast-paced environment
  • Excellent verbal/written communications and presentation skills combined with effective interpersonal skills.
  • Must be a quick-thinker, able to trouble-shoot and be a creative problem solver.
  • Detail and process-oriented, organized, resourceful and proactive
  • Collaborative and positive team player
  • Ability to thrive in a fast-paced corporate environment with an entrepreneurial mindset.

Compensation

  • Salary: $110-130k + equity

Benefits & Perks

  • This role is full-time, based in New York City with a hybrid WFH & office schedule (Tuesday, Wednesday, Thursday are generally our in-office days) . We offer unlimited vacation, health/dental/vision insurance, One Medical membership, 401(k), commuter benefits, supplemental life insurance, and more.

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