Community & Impact Partnerships Product Marketing Communications Manager

4 weeks ago

Seattle, Washington, United States Meta Full time

We're looking for an experienced marketer passionate about online communities, nonprofits and health organizations to join our Community & Impact partnerships marketing team. Across Community & Impact Partnerships we are helping community leaders and community-focused organizations drive real-world outcomes using our products and programs. The ideal candidate for this role will be passionate about the online community building and social impact space. They will be responsible for developing custom messaging and marketing to community leaders, organizations and not-for-profit audiences while supporting a holistic Facebook narrative. This person will be an expert at clearly communicating how and why our Facebook products, tools and programs such as Groups, Charitable Giving, Blood Donations and more can amplify and scale an organization's or community's impact. He or she will work cross-functionally to create product messaging, program positioning, collateral and various other forms of marketing content that uniquely connects with and supports the needs of community leaders and organizations around the world. The person who fills this role will leverage communication skills and has experience working across a broad range of topics. The role will also work with regional partnership teams to adapt strategies and communication that make sense in-market. Excellent marketing, communications, collaboration and cross-functional coordination are critical to success.

Community & Impact Partnerships Product Marketing Communications Manager Responsibilities

  • Develop and execute world-class partner marketing strategies and materials to support product and program launches, updates and education that drive adoption and optimization of Facebook community-focused products and programs
  • Understand the needs and motivations of community leaders, organizations and nonprofits
  • Become an expert in the Facebook products and programs that support these audiences
  • Deliver on a clear vision to show the value of Facebook offerings to partners
  • Create compelling, integrated marketing content (e.g. narrative, messaging, presentations, collateral, videos, pitch decks) that maintains a cohesive global narrative
  • Work directly with the Partnerships and Product Marketing teams to drive product and program awareness, adoption, engagement and partner satisfaction at a global and regional level
  • Partner closely with cross-functional teams, including Partnerships, Marketing, Policy, PR/Communications, Legal, Product, Design, and more

Minimum Qualifications

  • BA/BS degree
  • 7+ years experience in Marketing Communications or Product Marketing
  • Experience using marketing copy for partner marketing, websites, newsletters, case studies and other marketing communications including channel marketing campaigns
  • Experience with B2B and B2C outbound marketing channels and tactics, including product GTM, community management and CRM
  • Experience communicating complex, large-scale concepts clearly and simply
  • Experience communicating to a variety of audiences, particularly community leaders, community-focused organizations, experts and nonprofits
  • Experience working cross-functionally and project managing, along with experience partnering with Product, Comms & Partnership teams
  • Experience using data to make marketing decisions
  • Experience managing stakeholder relationships and influencing decisions across teams
  • Experience working in matrixed and global cross-functional organizations across time zones and languages

Preferred Qualifications

  • Experience marketing social purpose-driven and/or community-driven products and programs to diverse, global audiences
  • Experience helping communities and social good organizations at scale
  • Experience managing multiple, competing priorities simultaneously

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