Executive Director

4 weeks ago

Morrow, United States Clayton State University Full time

Executive Director - Marketing & Communications

Job ID270952
Location
Clayton State University
Full/Part TimeFull-Time
Regular/TemporaryRegular

About Us
Located in Morrow, Georgia, Clayton State University is roughly 15 miles southeast of downtown Atlanta. The university offers employees an adaptable, collaborative environment that fosters professional and personal development.

The university is committed to having a positive impact on the State of Georgia and beyond by serving students and the community through broadening access to high-quality education and advancing workforce development. Clayton State offers multiple certificates, Associate's, Bachelor's, and Master's Degree programs, which currently enroll over 5,500 students in challenging campus and online courses.

Clayton State's main campus is situated on 214 beautiful acres in a lakeside setting just minutes from downtown Atlanta, making access to the vibrant metropolitan area swift. The Atlanta-Journal Constitution has named the university a Top Workplace in Atlanta for six consecutive years. The Chronicle of Higher Education also named Clayton State one of 79 higher education institutions across the nation in its list of 2017 Great Colleges to Work For.

Job Summary
The University is seeking an exceptional individual to join our team as an intellectually curious, strategic thinker who understands the complexity of public higher education and its changing landscape. The successful candidate will have a broad set of experiences with a deep understanding of crisis communications, media/PR/government relations, and project management. The ideal candidate will have a positive attitude and an active, forward-thinking perspective that is characterized by highly ethical practices and a commitment to diversity, flexibility, intrinsic motivation, and collaboration. This position will report to the Vice President of Enrollment, Marketing & Student Success (VPEM&SS).

The Executive Director will be responsible for leading and/or managing several critical areas at the University, including public relations, marketing strategy, and communication engagements, brand identity and visual strategy (including digital designs), website, photography, and social media. This work will also include working collaboratively with other functions across campus. The Executive Director also serves as the University's chief spokesperson and is charged with promoting the Clayton State University brand in a myriad of ways resulting in increased visibility for the University.

Responsibilities
The Executive Director will inspire collegiality, professionalism, and collaboration within the departments under their supervision and across campus.
Plan, develop, and execute a comprehensive marketing and communications strategy that supports the overall mission and objective of Clayton State University.
Champion efforts to articulate the identity and branding clearly and concisely for the University for both internal and external audiences.
Provide ongoing thought leadership to identify specific opportunities to advance the reputation of Clayton State University and utilize a creative communication approach to maximizing those opportunities.
Provide leadership and active management for the marketing and communications team, which includes publications, website, media, and public relations.
Develop a robust digital marketing strategy that increases the University's engagement with key audiences.
Develop a proactive media relations strategy and program designed to enhance the image and reputation of the University in the media, among the public, and with other constituencies.
In addition to media relations, this strategy will also include a comprehensive crisis communications plan.
Serve as an active member of the University's Crisis Management Team.
Develop a set of metrics to assist in evaluating the effectiveness of all University marketing communications programs.
Required Qualifications
Bachelor's degree
At least 5 -7 years experience in higher education marketing and communications or related field
Experience with 3-5 years of professional staff supervisory experience.
Significant experience in communications and marketing, preferably in a higher education environment or enrollment marketing experience with a proven track record for developing and implementing strategic marketing plans.
Excellent communication skills, both oral and written.
Must be proficient in Banner, Microsoft Office suite, and data analysis.
Experience with marketing and communication strategies within the field of enrollment (including CRM campaign strategies) and retention.
Strong written and oral communication skills and proofreading skills.
Excellent critical thinking skills, analytical skills, and attention to detail.
The ability to work independently and with minimal supervision at times.
Preferred Qualifications
Master's degree preferred.
Demonstrated knowledge.
7+ years experience in higher education marketing and communications
Ideal candidates will have experience in the field of higher education, marketing, communication, public relations and/or business.
Knowledge, Skills, & Abilities
Demonstrated ability to implement successful change initiatives in a dynamic environment.
Exceptional skills in managing, motivating, and supporting creative people with proven results in building a high-performing and cohesive marketing and communications team.
Demonstrated ability to lead and manage change.
Strong interpersonal skills with proven experience at building connections and relationships with people throughout the campus and community.
Demonstrated knowledge and a high degree of competence in the detailed understanding of public media.
An excellent team player who enjoys and thrives in a collaborative and dynamic environment.
A leader who is results-oriented and possesses high energy and a positive attitude.
Ability to make sound data-informed decisions.
Exemplary customer service.

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