Senior Art Director

3 weeks ago

Irving, Texas, United States Targetbase Full time

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Senior Art Director develops and creates concepts and visual ideas for all forms of communication, advertising, and promotional materials. He/she leads the effort to translate established creative direction into conceptual ideas. He/she collaborates with project teams to plan, analyze, organize, and execute assigned projects by meeting with key stakeholders to assess effectiveness of product imagery and presentation needs. The Senior Art Director is directly responsible for conceptualization and design from start to completion. Overall, this position requires a fresh thinker who embraces challenges as well as new methods of design.

MAIN RESPONSIBILITIES

  • Creates innovative and conceptual design solutions for advertising or promotional campaigns, websites, email, direct mail, sales or company brochures, environmental graphics, special event or tradeshow materials, newsletters and collateral material
  • Leads teams through multiple on-going timelines
  • Collaborates with and, where appropriate, leads art directors, copywriters, and competency partners to uphold creative standards and brand image in the execution of all projects
  • Works on projects of diverse scope where analysis of data requires evaluation of key marketing factors, demonstrating good judgment in selecting methods and techniques for obtaining desired solutions
  • Works with outside vendors in coordinating projects or monitors accurate completion, as needed
  • Presents thoughtful solutions to clients in professional, articulate manner
  • May, at times, be called upon to mentor and lead assigned Creative staff and should be available to critique their work
  • Participates as a Creative team member in new business development efforts
  • Keeps the group creative director, Creative teammates, and project manager up to date on project status
  • Regularly attends and participates in kickoffs, team meetings, and client presentations
  • Works with the library, researchers, or interview subjects as the project demands
  • Synthesizes key project information and applies the resulting knowledge in developing effective and imaginative concepts that support the project's objectives
  • Presents layouts of concepts to Client Service team and then to client for discussion and approval, compellingly and with an authoritative manner
  • Examines layouts consistently throughout a project to ensure it is cohesive, including proofing mechanicals and proofs
  • Organizes personal work time effectively and works with project manager, ensuring all team members have the necessary time to review layouts and proofs
  • Contributes to building a positive agency culture, building positive working relationships with the internal team, other departments, and clients
  • Ensures deliverables integrate with all other tactics within a campaign
  • Works with Client Service, Technology, and/or SBA to develop and execute solutions accurate for the respective client
  • Develops and exhibits strong presentation and negotiation skills
  • May work directly with client (in conjunction with internal team)

EXPERIENCE & EDUCATION

  • Minimum of 3-5 years of agency or corporate marketing department experience
  • Bachelor's Degree in Fine Arts or Graphic Design

KNOWLEDGE & ABILITY

  • Recognized expertise in print/digital/mobile concepting and design, with expert knowledge of the design programs required for these disciplines
  • Solid knowledge of steps required in creative development process: providing guidance to achieve creative direction; offering timely and helpful coaching; and producing all work in a timely, cost-effective manner
  • Able to be an effective team player
  • Self-motivated, a natural problem-solver, and a good communicator with a demonstrated ability to oversee multiple projects simultaneously, both independently, as well as collaboratively in a team environment
  • Able to direct film, video, and still photo shoots
  • Solid presentation skills
  • Strong brainstorming acumen and ability to lead ideation
  • Demonstrated ability to rationalize, judge, and organize ideas, solving problems using keen instincts and organizational experience
  • Able to mentor and demonstrate team-building skills
  • MAC and PC literacy
  • Fluent in: Photoshop, Illustrator, and InDesign; motion graphics software proficiency is preferred
  • We are a hybrid company working 3 days a week in office and 2 days a week at home. Candidates must live in the Dallas/Ft Worth area and willing to be in office on required days

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.

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