Careers for New Grad – Marketing Manager

Found in: beBee jobs US - 2 weeks ago


Manchester, New Hampshire, United States Expedia Full time
Job Description:

This role is responsible for developing and delivering innovative and impactful Lifecycle marketing programs that accelerate and drive customer engagement and retention across the globe in line with business targets.

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Job Responsibilities:
  • Effectively manage the campaign throughout the delivery process, including the creation of the creative, campaign deployment, as well as the overall timeline and budget
  • Partner with the global product & commercial teams to ensure all marketing is grounded in customer (and competitor) insight
  • Develop and socialize compelling campaign briefs that convey the business opportunity, metrics to success and overall marketing approach
  • Integrate data insights, both quantitative and qualitative, into campaign planning and problem solving
  • Lead the creation of analysis and dashboard on program performance & return on investment and use findings in the development of future activity and program optimization based on the results
  • Provide input to marketing automation systems capabilities, data needs and related process roadmaps to improve agility and time to market of lifecycle campaigns
Job Requirements:
  • You are curious – a lover of data, A/B testing, and enjoy digging into the story behind the data
  • An understanding of how campaigns impact the organization health and business at large
  • You are a big thinker with a small ego, willing to teach, ready to learn, and able to produce powerful campaigns that increase client lifetime value.
  • Strong organization skills, attention to detail, diligence, and follow-through
  • Previous marketing experience, including campaign management, in a b2b customer success environment, ideally for a SaaS or enterprise software company
Job Details:

Company: Expedia Group

Vacancy Type: Full Time

Job Location: Manchester, NH, US

Application Deadline: N/A

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