Director Retail Experience

3 weeks ago

Portland, Oregon, United States adidas Full time

Purpose & Overall Relevance for the Organization

This role is responsible in shaping the physical and visual identity of our retail spaces, driving engagement, sales and brand loyalty. Our retail stores transcend being mere product showcases; they are integral to our membership consumer journey and our brand ethos. The responsibilities encompass overseeing the visual direction, retail space management and in-store communication teams. By crafting immersive, engaging, and brand-aligned spaces, we aim to captivate members, drive sales and cultivate brand loyalty.

Key Responsibilities

  • Positively communicates and actively demonstrates the Brand Values and NAM Retail Mission.
  • Live a consumer-first mindset, to drive visual excellence across the NAM market.
  • Lead, mentor and inspire a team, fostering a culture of creativity, excellence and consumer-centricity.
  • Develop and implement innovative and compelling visual direction strategies that elevate the brand presence and create immersive consumer experiences.
  • Oversee the strategic planning and layout of all our Direct-To-Consumer (DTC) stores to consumer journey, product visibility and consumer engagement.
  • Collaborate closely with store development and design to conceptualize and implement innovative store layouts, fixtures and displays that enhance the consumer experience and drive sales.
  • Develop and execute dynamic and impactful in-store communication strategies, including windows, in-signage, digital displays and interactive elements.
  • Ensure that windows and in-store communication effectively convey the brand messaging, storytelling, product information, promotions and other relevant content to engage consumers and drive sales.
  • Monitor and analyze key performance metrics related to visual direction, space planning and instore communication to assess effectiveness and drive continuous improvement.
  • Optimize budget utilization to achieve maximum retail on investment (ROI) and drive profitably while maintaining a high level of quality and impact in our retail stores.
  • Collaborate closely with Business Unites to align visual retail experience strategies with overall business objectives and sales targets.
  • Foster a culture of continuous learning and professional growth withing the team, encouraging creativity, innovation and best practices for retail experience.
  • Stay up to date on industry trends, emerging technologies and best practices in visual direction, retail space management and in-store communications.
  • Build and maintain strong relationships with key stakeholders including Business Units, Merchandising, Store operations, Fleet leadership and cross-functional marketing teams.
  • Collaborate effectively with stakeholders to gather insights, feedback and requirements for all retail experience initiatives, ensuring alignment with business objectives and strategies.

Key Relationships

  • Regional Directors
  • District Managers
  • Business Units
  • Communication Leads
  • Global Marketing Teams
  • Store Construction and Design
  • Cross functional Retail Marketing teams
  • VM RBO Teams
  • RBO Teams

Requisite Knowledge, Skills and Abilities

  • Proven ability to develop and implement visual brand identity strategies across diverse retail locations.
  • Strong consumer-centric mindset, driving a focus on enhancing the overall consumer experience in retail settings.
  • Ability to gather and analyze consumer insights to inform visual and training strategies and improve in-store experiences.
  • Strategic thinker who can anticipate market trends and adapt strategies accordingly.
  • Skilled in developing comprehensive visual merchandising manuals, modules and directives for implementation across multiple locations.
  • Proven track record of driving brand initiatives at the point of sale, ensuring alignment with current brand campaigns and messaging.
  • Collaborative mindset in working with Regional Directors and other store leadership to achieve common goals and objectives.
  • Experience in optimizing resource allocation to achieve maximum return on investment and drive profitability.
  • Ability to adapt to changing market trends, consumer preferences and industry best practices.
  • Innovative thinker who can introduce new concepts, technologies and strategies to enhance the retail experience and drive sales growth.
  • Continuously seek opportunities for improvement and stays current with emerging trends in visual merchandising, retail training and consumer behavior.
  • Excellent MS Office skills
  • While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and ability to adjust focus.

Requisite Education and Experience / Minimum Qualifications

  • 4-year college or university degree in Marketing, Retail Merchandising, or related field.
  • Minimum 7 years of experience in visual merchandising, retail design, marketing, business administration or related field.
  • Strong leadership skills with experience managing teams, providing coaching and development.
  • Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shifts as well as ability to travel up to 30% of the time.
  • Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
  • Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
  • We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
  • Though our teammates hail from all corners of the world, our working language is English.

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