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Senior, Marketing Manager

1 month ago

Chicago, Illinois, United States VusionGroup Full time

Company Description

Are you ready to develop the future of retail?

As the world's leader in IoT and data technologies for commerce, our mission is to help retailers and brands use digitalization to become more efficient, more intelligent, and more sustainable—and in doing so, enable more positive commerce.

VusionGroup is a fast-growing, fast-paced retail tech company. We believe that by thinking big and working together as one team—agile thinkers, tech makers, and change agents—we can build the largest retail IoT platform in the world.

Job Description

We build. We create impact.

As a Senior Marketing Manager, you will make a positive impact by being responsible for:

  • Communications & Marketing Strategy & Org
    • Design a Marketing Plan with the Marketing & Sales Teams for the Americas and approved by CEO Americas.
    • Design an effective, actionable marketing plan for the Americas following the Group strategy and to deliver sales priorities for the region in terms of VAS adoption and ESL growth.
    • Strengthen and develop the marketing team in the region, high morale and great e-NPS
  • Brand Awareness
    • Boost the company's awareness in its markets through thought-leadership content, press coverage and key conferences.
    • Define and lead the execution of a PR plan in line with the company's targets in the Americas.
    • Oversee with the team the customer experience centers in the US (Chicago, Dallas) and the showrooms equipped with our solutions.
  • Account-based marketing
    • Define with sales the top large key accounts to address in terms of marketing.
    • Establish clear marketing & communications action plan to reach these accounts and their key decision makers through awareness, thought-leadership, events, lead generation, business cases.
    • Work with ABM specialists to deliver the plan and review performance based on KPIs defined together with sales.
  • Digital Marketing
    • Manage the digital marketing specialist established in the Americas (Chicago)
    • Ensure prime visibility of the Group and its solutions on digital channels by establishing KPIs based on engagement rates, follower counts, SEO rankings, SEA conversion.
  • Events & Associations
    • Oversee the execution of the event plan for the Americas, led by the Events Coordinator for the region.
    • Define key objectives for major shows, as well as smaller events, in terms of attendees, leads, and opportunities.
    • Create & nurture deep relationships with show associations to maximize our memberships and visibility through these key channels for retail
  • Channel Marketing
    • Manage the channel marketing manager to deliver & execute ambitious channel sales plans for the regions: events, dedicated marketing content, business cases.

Qualifications

Qualifications we're looking for.

  • Experience
    • Minimum 5+ years of experience as a marketing manager (ideally B2B and SaaS industry)
    • 3+ years in a management role
    • Strong expertise in leveraging regional marketing strategies and plans to increase brand awareness and customer acquisition.
    • Proven track record of developing and executing successful regional marketing plans and campaigns
  • Skills:
    • Strong leadership skills, committed to fast-paced and dynamic work environments.
    • A deep understanding of sales and marketing best practices, as well as proficiency in data analysis and marketing technology
  • Abilities:
    • Excellent verbal and written communication; ability to convey complex information in a clear and understandable manner.
    • Evidence of ability to work within a high-growth, dynamic team.
    • Adept at cross-functional team collaboration and ability to work across different functions, organizations, and reporting boundaries to get the job done.
    • Ability to influence change across a matrixed organization
  • Education:
    • Bachelor's degree in marketing, business, or a related field

We innovate. We help communities thrive.

VusionGroup has an international presence in 19 countries. In joining us, you'll be part of a globally distributed team of intellectually curious, committed, and collaborative co-workers.

The work is fast paced, challenging, and ambitious. Here, you will feel valued for your contributions as we reinvent modern commerce—together.

We feel supported. You will too.

VusionGroup is a place where people feel safe, happy, and respected. We offer programs and benefits to support you in whatever comes next in your life, including:

  • Generous paid time off (PTO): 35 days PTO to enable work/life integration and promotes a culture of trust.
  • Health & Wellness: Healthcare benefits starting day one, plus retirement savings plans.
  • Financial future: While retirement savings plans vary by country, we help you plan for your future.
  • Family-First Support: Navigate family challenges with our assistance, securing time for both your loved ones and self-care.
  • Hybrid work: Find your balance with two days working from home, three days in the office, plus the freedom to work anywhere for up to two weeks a year.
  • Time off to volunteer and give back to your community.
  • Career Growth: E-learning opportunities and workshops, and global mobility potential
  • Commute benefits: up to $100/month per employee for commuting expenses.
  • Philanthropy: Our company matches employee donations up to $500 per year for causes close to your heart.

Additional Information

  • Wordpress / CMS a plus
  • Adobe CC experience is a plus
  • Salesforce / Pardot is a plus
  • Experience with social media campaigns is a plus

All your information will be kept confidential according to EEO guidelines.

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