B2B Marketing Manager

4 weeks ago

Orange, California, United States Vezeeta Full time

About Us

Vezeeta is a leading digital healthcare platform that serves and empowers patients in every step of their healthcare journey through data and knowledge. We are trusted by patients, doctors, leading pharma companies, and medical insurance providers to facilitate access to healthcare. With more than 30,000 doctors across 55 cities in 6 countries, Vezeeta today is changing the lives of over 10 million patients across emerging and developing markets.

The Role

As a fundamental member of the Marketing & Communication Team, you will play a significant role in contributing to the growth and success of Vezeeta. This is a position that will see you gain experience and skills in a wide range of areas as well as work at the forefront of the health-tech industry.

Responsibilities

  • Drive the GTM strategy and lead generation for marketing.
  • Provide short- and long-term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients.
  • Lead and ensure consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials – coordinating and socializing with content, creative, sales and broader organization.
  • Perform industry and competitive analysis to inform the sales process and help to position and to message.
  • Manage marketing spend and measure performance of marketing campaigns.
  • Perform ongoing tracking and reporting on B2B marketing initiatives.
  • Develop and execute B2B marketing plans that may include email campaigns, participation in industry conferences and events, webinars, and website updates.
  • Develop and deliver a global (product) marketing calendar.
  • Manage PR, social media and community building efforts for prospects in alignment with the corporate guidelines.

Requirements

  • Bachelor's degree in Marketing or related field. MBA preferred but not required.
  • 5+ years of experience directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results.
  • Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis.
  • Good Analytics and Google Ad Word certified.
  • Hands-on experience with digital media including SEM, display, social, email, and affiliate channels.
  • Knowledge of Demand Generation tactics and Lead Conversion principles.
  • Ability to create value propositions that communicate clearly to targeted audience.
  • Demonstrated ability to manage the budgeting process and use of analytical skills, including experience reviewing performance results and making recommendations for future actions.
  • Excellent communication skills – strong written and oral communication skills.
  • Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.
  • Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail.
  • Proficient computer skills in Microsoft Office.
  • Experience with Salesforce to nurture, track and report on lead conversions.
  • Must be very comfortable with continuously changing opportunities and priorities.
  • Team player with ability to work cross-functionally.

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