Social Media Strategist

Found in: beBee jobs US - 2 weeks ago

Bloomington, United States i-Health Full time

Building a successful social media campaign takes careful planning, development, and a strong strategist who can reach the target demographic. We're seeking a person who not only understands navigating social media intricacies for optimal results, but also enjoys having fun with a creative and exciting team

The Social Media Strategist is someone who craves "the action." They see a long to-do list as an exciting challenge, and are never satisfied until something's done right. They're organized, detailed, and eager to optimize results based on performance. The ideal candidate is analytical by nature, but fits well within a fast-paced and independent culture.

They will lead social media initiatives, planning, managing to a budget, providing reporting and social insights while keeping the bigger picture in mind. Additionally, they will manage Twin Cities Orthopedics (TCO) online presence on various social media platforms. They will be responsible for the creation, publishing, measuring and analyzing performance (ROI) and engaging with the audience. They will collaborate with marketing, agency partners and company leaders to develop successful social media campaigns. Oversee a cohesive and unified social media strategy across various channels to achieve high levels of user engagement, ROI and performance analysis. Knowing that we need all of these elements to determine social media campaigns' success.

Essential Functions:

Social Media Strategy and Post Management

  • Develops social media strategy aligned with business and campaign goals
  • Identifies the target audience and defines social media KPIs to measure success
  • Helps set realistic and attainable campaign goals
  • Collaborates with content and communications team to plan and schedule social media posts and ads
  • Publishes all social media boosted posts for brands such as TCO and any others as assigned
  • Monitors and optimizes post and ad performance
  • Stays up-to-date with social media trends, algorithm changes, emerging technology and best practices to share with internal marketing team and key partners
  • Recommends strategy and tactic shifts to leverage new opportunities due to algorithm changes or trend shifts

Online Community Management

  • Responds and engages with comments, posting, and sharing to foster audience engagement
  • Proactively sources testimonials and submits jobs as needed to the content team
  • Strong and professional writer who manages responses with online community, according to brand guidelines
  • Develops and administers automated responses, if applicable, on social media platforms
  • Responds promptly and professionally to any social media crises by following crisis communication plans in partnership with PR team to handle any negative situations or feedback

Reporting and Analytics

  • Assists in developing the content strategy and calendar
  • Monitors analytics and metrics to gauge success of social media posts, ad campaigns and ROI
  • Analyzes competitor social media presence and strategies to identify opportunities and threats
  • Reports on data and health of campaigns and individual posts
  • Excellent presenter that can execute quickly and in clear, concise visual form

Additional Functions

  • Works closely with Digital Manager on YEXT, Sprout, and other digital partnerships
  • Works closely with Creative Director on content tracking and other social partnerships
  • Helps execute on marketing initiatives
  • Tracks social media budget and reporting media spend with Digital Manager, Creative Director, and Content and Communication Specialist
  • All other duties as assigned

Education and Experience Requirements

Education

  • Bachelor's degree in Marketing, Advertising or related field
  • 4+ years of related experience required

Knowledge, Skills & Abilities

  • Excellent organization, communication, and time management skills, including ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholders
  • Proven experience with brand social media management and strategy
  • Understanding of SEO and web traffic metrics/analytics
  • Excellent analytical skills and attention to detail
  • Strong writing, editing, and communication skills
  • Required platform experience: Meta, TikTok, X and LinkedIn
  • Required experience in trafficking ads in Meta Ads Manager
  • Preferred platform and tools experience: YouTube/Google Ads, X Ads, Snap Business, Sprout Social
  • Proven ability to take ideas and put them into action; finding creative solutions to complex problems
  • Ability to work collaboratively and effectively with other teams within organization
  • Strong verbal and written communication skills, relationship-building skills, and ability to thrive in a collaborative environment

Essential Requirements:

Ability to:

  • Comply with company policies, procedures, practices and business ethics guidelines.
  • Complete job required training.
  • Comply with all applicable laws and regulations, (e.g. HIPAA, Stark, OSHA, employment laws, etc.)
  • Demonstrate prompt and reliable attendance
  • Work in the office, clinic or surgery center, as needed, during business hours
  • Travel independently throughout the clinic, office or surgery center (which may include movement from floor to floor); frequent bending, lifting, standing, stooping or sitting for long periods of time may be required
  • Work at an efficient and productive pace, handle interruptions appropriately and meet deadlines
  • Communicate and interact in a respectful and professional manner
  • Prioritize workload while being flexible to meet the expectations of the daily operations
  • Apply principles of logical thinking to define problems, establish facts, and draw valid conclusions
  • Understand and execute a variety of instructions
  • Effectively operate equipment and communicate on and operate the phone system
  • Work independently with minimal supervision
  • Travel to other work locations, if required

Performance Expectations - Core Values:

  • Integrity - Do the right thing and take responsibility for what you do and say
  • Service - Consistently contribute to deliver an exceptional experience
  • Quality - Act with high purpose, committed effort, and skillful execution to exceed expectations
  • Innovation - Identify progressive solutions that improve service, teamwork, efficiency, and/or effectiveness
  • Teamwork - Be a part of the whole; support each other positively

Environmental Conditions:

  • Office/clinic/surgery center setting
  • Collaborate corporate office setting
  • Part-time remote work with required days in-office

Notes:

  • Infinite Health Collaborative (i-Health) is an Equal Opportunity/Affirmative Action Employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.
  • This position description will be reviewed periodically as duties and responsibilities change. Essential and Additional Job Functions are subject to modification.


Infinite Health Collaborative (i-Health) is an Equal Employment/Affirmative Action employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.

  • Social Media Strategist

    Found in: beBee S US - 2 weeks ago

    Bloomington, United States i-Health Full time

    Description Building a successful social media campaign takes careful planning, development, and a strong strategist who can reach the target demographic. We're seeking a person who not only understands navigating social media intricacies for optimal results, but also enjoys having fun with a creative and exciting team! The Social Media Strategist is someone...

  • Social Media Manager

    1 week ago

    Bloomington, United States DKY Full time

    Job Description Job Description Salary: DKY Social Media Manager DKY is looking for an experienced Social Media Manager to build and lead our Social Media service offering and manage the agency’s Social presence. The ideal candidate will be a proactive, self-starter with the vision to capitalize on opportunities to grow both client and DKY Social...

  • Social Media Manager

    1 week ago

    Bloomington, United States DKY Full time

    Job DescriptionJob DescriptionSalary: DKY Social Media ManagerDKY is looking for an experienced Social Media Manager to build and lead our Social Media service offering and manage the agency’s Social presence. The ideal candidate will be a proactive, self-starter with the vision to capitalize on opportunities to grow both client and DKY Social engagements....

  • Social Marketing Coordinator

    7 days ago

    Bloomington, United States ONE AGORA INTEGRATIVE HEALTH CLINIC Full time

    Job Description Job Description One Agora Integrative Health Clinic is a fast growing holistic and aesthetic clinic in Bloomington, MN. Our services include cutting edge holistic health care (IV therapy, bio-identical hormones, chiropractic, acupuncture), esthetic services (skin care, facials, injectables, chemical peels) and medical weight loss...

  • Social Marketing Coordinator

    1 week ago

    Bloomington, United States ONE AGORA INTEGRATIVE HEALTH CLINIC Full time

    Job DescriptionJob DescriptionOne Agora Integrative Health Clinic is a fast growing holistic and aesthetic clinic in Bloomington, MN. Our services include cutting edge holistic health care (IV therapy, bio-identical hormones, chiropractic, acupuncture), esthetic services (skin care, facials, injectables, chemical peels) and medical weight loss (cryotherapy,...

  • Social Marketing Coordinator

    2 days ago

    Bloomington, United States ONE AGORA INTEGRATIVE HEALTH CLINIC Full time

    Job DescriptionJob DescriptionOne Agora Integrative Health Clinic is a fast growing holistic and aesthetic clinic in Bloomington, MN. Our services include cutting edge holistic health care (IV therapy, bio-identical hormones, chiropractic, acupuncture), esthetic services (skin care, facials, injectables, chemical peels) and medical weight loss (cryotherapy,...

  • Sales Manager

    1 week ago

    Bloomington, United States Cumulus Media Full time

    Sales Manager in Bloomington, Illinois, US at Cumulus Media **Location:** **Experience:** Not Specified **Job Description** **CUMULUS MEDIA | Central Illinois (Bloomington & Peoria, IL)** is looking for a dynamic, self-motivated Dual Market Director of Sales to drive revenue in our markets. The Director of Sales provides leadership to stations local sales...

  • Marketing and Communications Intern – Multimedia

    2 weeks ago

    Bloomington, United States Chestnut Health Systems Full time

    Overview Join chestnut as a marketing and communications intern specializing in multimedia, where you'll immerse yourself in the dynamic world of digital content creation and social media management. This unpaid internship offers an exciting opportunity for students pursuing degrees in communications, digital media, journalism, or related fields to apply...

  • Marketing and Communications Assistant

    1 week ago

    Bloomington, United States Chestnut Health Systems Full time

    Overview We are seeking a dynamic and motivated individual to join our team as a Marketing and Communications Assistant. This role will play a crucial part in supporting our marketing and communications efforts, contributing to the development and implementation of strategies to enhance our brand visibility and engagement with our target audience. The ideal...

  • Weekend Daytime Concierge

    Found in: beBee jobs US - 2 weeks ago

    Bloomington, Illinois, United States Bozzuto Full time

    Guided by our core values of creativity, concern, passion and the pursuit of perfection, we've been creating inspiring, engaging and vibrant communities for three decades.You take ownership and pride in creating stellar first impressions and building ongoing positive relationships.Your natural ability to strike up a conversation and make people feel "at...

  • Marketing & Communications Intern

    3 days ago

    Bloomington, United States Corn Belt Energy Corporation Full time

    RESPONSIBILITIES Update various print and media materials. Assist with website content and layout updates. Update contact information for schools, media and contractors. Assist with the distribution of education grant and scholarship related materials to schools. Assist with the regional member meeting planning and RSVP process. Create screen saver images...

  • Internal Communications Officer

    Found in: beBee jobs US - 2 weeks ago

    Bloomington, Illinois, United States Non-Departmental Agency Full time

    SummaryThe Office of Strategic Communications is the trusted voice of the ODNI. We are transforming the way the ODNI engages with the public, the media, and the workforce while investing in our employees. This position gives you the chance to do what all of those movie producers and writers wish they could - tell the Intelligence Community story from the...

  • Marketing and Communications Intern – Multimedia

    1 week ago

    Bloomington, IL, United States Chestnut Health Systems Full time

    Overview Join chestnut as a marketing and communications intern specializing in multimedia, where you'll immerse yourself in the dynamic world of digital content creation and social media management. This unpaid internship offers an exciting opportunity for students pursuing degrees in communications, digital media, journalism, or related fields to apply...

  • Bilingual Director of Marketing- Latin America and Caribbean

    7 days ago

    Bloomington, United States Dairy Queen Full time

    Bilingual Director of Marketing- Latin America and Caribbean Full-time Job Duration: Regular Since 1940, Dairy Queen has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000...

  • Bilingual Director of Marketing- Latin America and Caribbean

    Found in: Talent US C2 - 2 weeks ago

    Bloomington, United States Dairy Queen Full time

    Company Description Since 1940, Dairy Queen has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the , Canada and more than...

  • Team Lead Tech X

    Found in: beBee jobs US - 2 weeks ago

    Bloomington, Illinois, United States Non-Departmental Agency Full time

    Summary The National Counterterrorism Center (NCTC) leads the nation's effort to protect the United States from terrorism by integrating, analyzing and sharing information to drive whole-of-government action and achieve our national CT objectives.Duties This position is part of the Directorate of Identity Intelligence (DII) Team responsible for mission...

  • Digital Marketing Specialist

    Found in: beBee jobs US - 2 weeks ago

    Bloomington, United States State Farm Full time

    OverviewWe are not just offering a job but a meaningful career Come join our passionate teamAs a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry. State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of...

  • Marketing and Communications Assistant

    Found in: Resume Library US A2 - 1 week ago

    Bloomington, Illinois, United States Chestnut Health Systems Full time

    Overview: We are seeking a dynamic and motivated individual to join our team as a Marketing and Communications Assistant. This role will play a crucial part in supporting our marketing and communications efforts, contributing to the development and implementation of strategies to enhance our brand visibility and engagement with our target audience. The ideal...

  • Marketing and Communications Intern – Content

    1 week ago

    Bloomington, IL, United States Chestnut Health Systems Full time

    Overview Join chestnut as a marketing and communications intern specializing in content, where you'll be at the forefront of crafting compelling narratives and engaging messaging across various communication channels. This unpaid internship offers an exciting opportunity for students pursuing degrees in communications, digital media, journalism, or related...

  • Marketing and Communications Coordinator or Manager

    Found in: Resume Library US A2 - 1 week ago

    Bloomington, Illinois, United States Chestnut Health Systems Full time

    Overview: This job is part of a job category. Selected candidate will be placed according to their experience and qualifications. We are seeking a skilled and organized individual to join our team as a Marketing and Communications Coordinator or Manager. This role will be instrumental in coordinating marketing and communication efforts, ensuring seamless...